Author: Collaboration

5 Tips to Write Better Blog Posts

Published by : , on November 8th, 2018.
Creating content is a crucial aspect of any digital marketing strategy. A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. However, it is not enough to write just for the sake of writing. If you want to make your efforts profitable,…. Read More...

The right ingredients for an effective marketing automation

Published by : , on February 23rd, 2018.
In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you're talking about customer experience, digital marketing and many more, if you don't consider it, you may encounter some issues. Gartner even predicts that by 2020, 85% of the customer relationship will…. Read More...

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Published by : , on October 5th, 2017.
I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that…. Read More...

B2B content marketing sans budget or bandwidth – hmm!

Published by : , on September 19th, 2017.
You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted.  Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you look up from your computer for a moment,…. Read More...

Why should I use webinars in my B2B strategy?

Published by : , on August 24th, 2017.
Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these  for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Have you ever thought of…. Read More...

Your emails aren’t spam

Published by : , on July 20th, 2017.
As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo,  Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on. To take full advantage of this wonderful tool, it’s…. Read More...

Why include Instagram stories in your B2B marketing strategy?

Published by : , on July 12th, 2017.
We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This…. Read More...

How to build an editorial line

Published by : , on June 28th, 2017.
Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of "attracting" your customer. That’s why it’s essential to define an editorial strategy. The first step is to define your goals and identify your readership. Then, choose the channels you’ll use. It might turn out that…. Read More...