Collaborator

5 Tips to Write Better Blog Posts

Creating content is a crucial aspect of any digital marketing strategy. A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. However, it is not enough to write just for the sake of writing.…. Read More

Published by : Collaboration, on November 8th, 2018.

Categories : Marketing de contenu, Uncategorized, Référencement – SEO

Recipe for successful marketing automation

The right ingredients for an effective marketing automation

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you're talking about customer experience, digital marketing and many more, if you don't consider it, you may encounter some issues. Gartner even predicts that…. Read More

Published by : Collaboration, on February 23rd, 2018.

Categories : Uncategorized

Crise financière, comment les entreprises B2B peuvent y faire face?

How will your B2B company react to a financial crisis?

It happened on February 5th: a sudden, somewhat unexpected market correction. The Dow Jones registered its worst one-day loss in history while experts and analysts tried to reassure investors. Then it happened again on the following Thursday. How are B2B business affected – if at…. Read More

Published by : Collaboration, on February 12th, 2018.

Categories : Content Marketing

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out…. Read More

Published by : Collaboration, on October 5th, 2017.

Categories : Content Marketing, Marketing Communication Strategies, Stratégies-marketing

B2B content marketing sans budget or bandwidth Marketing de contenu B2B

B2B content marketing sans budget or bandwidth – hmm!

You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you…. Read More

Published by : Collaboration, on September 19th, 2017.

Categories : Content Marketing, Marketing Communication Strategies

Why should I use webinars in my B2B strategy?

Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary…. Read More

Published by : Collaboration, on August 24th, 2017.

Categories : Marketing de contenu, Uncategorized, Stratégies-marketing

Your emails aren’t spam

As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on. To…. Read More

Published by : Collaboration, on July 20th, 2017.

Categories : Marketing Communication Strategies

Why include Instagram stories in your B2B marketing strategy?

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. Instagram was bought out by Facebook in 2012 and now has around…. Read More

Published by : Collaboration, on July 12th, 2017.

Categories : Uncategorized, Réseaux sociaux, Stratégies-marketing

How to build an editorial line

Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of "attracting" your customer. That’s why it’s essential to define an editorial strategy. The first step is to define your goals and identify your readership. Then, choose the…. Read More

Published by : Collaboration, on June 28th, 2017.

Categories : Uncategorized

C28: the right to legal action suspended but fines still possible!

On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law. The purpose of this legislation is to protect Canadians from unwanted or unsolicited emails. The…. Read More

Published by : Collaboration, on June 22nd, 2017.

Categories : Sales, Marketing and B2B Business

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Author: Collaboration

5 Tips to Write Better Blog Posts

The right ingredients for an effective marketing automation

How will your B2B company react to a financial crisis?

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

B2B content marketing sans budget or bandwidth – hmm!

Why should I use webinars in my B2B strategy?

Your emails aren’t spam

Why include Instagram stories in your B2B marketing strategy?

How to build an editorial line

C28: the right to legal action suspended but fines still possible!

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication