Collaborator

Marketing Outsourcing: Embrace it before it’s too late

The case for Outsourcing Marketing has been evolving rapidly over the last 10 years and requires now more competencies than what can be mastered and maintained up-to-date by internal staff. To keep the pace, business-to-business SMBs need to integrate a vast array of marketing disciplines,…. Read More

Published by : Collaboration, on March 7th, 2011.

Categories : Strategic Development

Are there several micro-organizations within your organization?

Our consulting assignments have made us aware that most companies usually have a dedicated and very creative sales team when it comes to approaching existing customers or canvassing new clients. Each representative has his or her own “little tricks”, his or her own way to…. Read More

Published by : Collaboration, on February 24th, 2011.

Categories : Business Development

B2B Lead Generation: Outsourced gives 43% better results than In-House

Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed! So many firms try to implement lead generation programs in-house. However, there are some challenges…. Read More

Published by : Collaboration, on February 16th, 2011.

Categories : Business Development

Marketing: The trump card of innovation

It could take the form of incremental innovation (the gradual enhancement of a product over time) or it could take the form of radical innovation (going from telephone to Internet), whatever shape it takes, innovation is essential for today’s businesses. While perusing the blog from ADRIQ…. Read More

Published by : Collaboration, on February 15th, 2011.

Categories : Product Launch -

Modern Marketing? What a misnomer!

This has been on all our minds here at Exo. Modern Marketing. What do you think that means? Well, just like most people, I bet you think that it means ‘current’ marketing, or ‘actual’ marketing, right? Wrong. This little label of ‘Modern’ placed before ‘Marketing’…. Read More

Published by : Collaboration, on January 20th, 2011.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Green Marketing & Social Media

Carbon dioxide emissions from power plants burning fossil fuel for energy, carbon dioxide emissions from burning petrol for transportation, deforestation, the disappearance of coral reefs, floods, killer storms, the melting of the polar ice … Let’s face it. To deny Global Warming at this point…. Read More

Published by : Collaboration, on November 17th, 2010.

Categories : Sales, Marketing and B2B Business, Uncategorized

Exo INTEGRATED Marketing would like to thank the industry

We know these aren’t the Oscars, but we’ve always wanted to say that. We still remember how things were, way back when in 2002, when we came out with our Integrated business model. Few people understood what that meant. We had to constantly explain what…. Read More

Published by : Collaboration, on November 4th, 2010.

Categories : Uncategorized