Marketing de contenu Archives

Lead Nurturing et CRM : cueillez le fruit quand il est mûr!

Lead Nurturing and CRM: patience pays off!

In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More

Published by : Collaboration, on February 4th, 2014.

Some ‘engaging’ ideas, using your content

Your strategic content is well established. You know your goals by heart as well as your target. You know who you need to attract, why and even how to do so, and certainly already have in mind the main themes that you will execute. Writing…. Read More

Published by : Collaboration, on October 8th, 2013.

Categories : Content Marketing, Marketing de contenu

Exo B2B Integrated Marketing will let you in on a little secret

I have a secret to share with you. The team at Exo B2B Integrated Marketing is in the process of redesigning their website. Oh yes, it’s our turn to get a makeover, but not without a plan, obviously. We need to make the time to…. Read More

Published by : Collaboration, on August 22nd, 2013.

Categories : Content Marketing, Marketing de contenu, Sales, Marketing and B2B Business

WHITE PAPERS: A RELIC OF THE PAST?

According to a recent study by MarketingProfs, the most efficient content would be customer testimonials, case studies and live events. The white paper is losing the race to contestants that are easier to read. Are white papers going extinct? Are they losing speed compared to…. Read More

Published by : Collaboration, on August 20th, 2013.

Categories : Content Marketing, Marketing de contenu

Trends in B2B Content Marketing in 2012

When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1. Content…. Read More

Published by : Collaboration, on September 20th, 2012.

Categories : Content Marketing, Marketing de contenu, Sales, Marketing and B2B Business

Content Marketing: bringing B2B prospects to the seller!

Not only is content marketing an efficient and convenient way to attract and engage prospects, it is becoming the reference method used by B2B marketers today. With an impressive growth rate in the past year alone, content marketing is now recognized as an effective marketing…. Read More

Published by : Collaboration, on February 10th, 2012.

Categories : Content Marketing, Marketing de contenu

Utilization of content strategy in B2B marketing

A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion…. Read More

Published by : Collaboration, on January 26th, 2012.

Categories : Content Marketing, Marketing de contenu

Would Marcel Proust and Edgar Allan Poe Have Made Good Web Writers?

The world of literature is full of famous writers who, in their heyday, gave rise to classicism, romanticism, and other literary movements. Some have been read, studied, analyzed, and then re-read and analyzed again anda gain… you get the idea. Since this is the age…. Read More

Published by : Collaboration, on December 2nd, 2011.

Categories : Content Marketing, Marketing de contenu

The Importance of Content in Inbound B2B Marketing

This blog post is the first of a three-part series that covers the topic of inbound marketing. Parts 2 and 3 in this series will debut in the coming weeks. The current post discusses the central role that content plays in inbound marketing. Just to re-cap:…. Read More

Published by : Lynda St-Arneault, on November 22nd, 2011.

Categories : Content Marketing, Marketing de contenu

Content Marketing Drives Sales

Online marketing is made of many things, but one of the most effective strategies is through content. That’s obvious, you might say. But bringing basics back to top of mind sometimes helps. According to the “B2B Marketing Trends 2011 Survey” produced by HiveFire in August…. Read More

Published by : Collaboration, on November 18th, 2011.

Categories : Content Marketing, Marketing de contenu