Votre site web en dit plus que vous le pensez sur vous et votre entreprise. Il est l’un des premiers canaux de communication, l’une des premières sources de contact entre le prospect et vous. Votre site, c’est la première impression. Oui, votre site web est…. Read More
Category: Marketing de contenu
Your website is more than a store front. It should, of course, put forward your offers, your products and your expertise. It must showcase your team and show how it differentiates from the competition. But your website should not just be functional. It must be vibrant,…. Read More
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More
A website is all about content, texts and keywords. But it takes more than this when starting a site from scratch. There's one thing that comes before and it's absolutely crucial : the tree view, the organization of the website. The tree view, it's the…. Read More
I read an article yesterday in MarketingProfs, presenting the results of a survey regarding B2B inbound marketing done by Ascend2. At the sight of these graphics, I couldn’t help but see a connection between the results obtained in this report, as objectives, tactics and most…. Read More
As a "content writer", my role and my job are to "create content". Yes, but what else? It’s to imagine, to shape things that will interest audiences and people with my little hands. As for marketing, when you say content, you mean content strategy. It comes…. Read More
Here we are! Next project: holidays! If you are like us, it's time to finish your mandates, make sure everything is organized on the logistic, administrative and technical side before closing the office for two weeks. Whether you have a planned trip or not, holidays…. Read More
Yesterday I attended the Yulbiz meeting in Montreal, where Muriel Vandermeulen, a European specialist in writing and Webcast, hosted a conference that was entitled Writing for the Web: How to implement an editorial marketing strategy that ensures visibility and conversion. More than 100 participants, bloggers,…. Read More
The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It…. Read More
Tuesday February 11th held the Conference for Les Affaires on the theme of marketing content in Montreal. I joined as a participant, but was also invited by one of our clients for a round table discussion entitled ‘Content Marketing: when, how and what?’ First of…. Read More
