Sales, Marketing and B2B Business Archives

Co-branding: what applications in B2B?

According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific…. Read More

Published by : Collaboration, on April 30th, 2013.

Blogging? Me? Well, why not!

After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing. But where to…. Read More

Published by : Collaboration, on April 26th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

The de facto jargon of your B2B industry

Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More

Published by : Collaboration, on April 4th, 2013.

Categories : Business Development, Sales, Marketing and B2B Business, Uncategorized

The #3 B2B Marketing Bi-Monthly

You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work! 1. Whistling a tune with an eye on your Twitter feed At the end of March, Twitter…. Read More

Published by : Collaboration, on March 27th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Is there room for humour in B2B marketing?

Humour is often the best way to make someone feel comfortable. It’s an icebreaker. It relaxes and reassures in a context of verbal communication. A year ago (already!) I asked you if there was room for creativity in B2B marketing. To that I replied with…. Read More

Published by : Collaboration, on March 21st, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

The #2 B2B Marketing Bi-Monthly

What happened during the last two weeks in the world of B2B and beyond? Here’s some feedback on the most memorable news! 1. Teleworking: a not so good idea? Even though we’ve often praised telework (“work from home”) over the years, Yahoo! is flip-flopping. From…. Read More

Published by : Collaboration, on March 12th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Segmentation in B2B

I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?” In B2B more often than in…. Read More

Published by : Collaboration, on February 28th, 2013.

Categories : Business Development, Sales, Marketing and B2B Business

The #1 B2B Marketing Bi-Monthly

Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing. 1. Next winter, Bombardier will perform full-scale tests of new…. Read More

Published by : Collaboration, on February 26th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Customer experience at the heart of marketing and sales in B2B

For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values, dimensions, advantages and elements of complexity that create the customer experience. The customer experience is…. Read More

Published by : Lynda St-Arneault, on February 7th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Apple and Samsung: a comparison by Google Trends

In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile,…. Read More

Published by : Collaboration, on January 18th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized