Sales, Marketing and B2B Business Archives

Sales and marketing: the importance of integration in B2B

I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain…. Read More

Published by : Collaboration, on November 7th, 2012.

Categories : Sales, Marketing and B2B Business, Strategic Development

Apple and Samsung: in it together thanks to B2B

This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the…. Read More

Published by : Lynda St-Arneault, on October 26th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Invitation to a conference on the importance of sales-marketing integration in B2B

It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective…. Read More

Published by : Lynda St-Arneault, on October 18th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Trends in B2B Content Marketing in 2012

When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1. Content…. Read More

Published by : Collaboration, on September 20th, 2012.

Categories : Content Marketing, Marketing de contenu, Sales, Marketing and B2B Business

Summer (or back-to-school!) “e-marketing” reading suggestions

The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted…. Read More

Published by : Lynda St-Arneault, on August 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Les principaux défis dans le B2B aujourd’hui

Top challenges facing B2B Marketing today

“One word that describes the biggest challenge facing B2B Marketing today” is the title of a discussion thread counting more than 1,000 replies in the LinkedIn “B2B Technology Marketing Community” discussion started by Holger Schulze. There is some insight in reading through the thread as…. Read More

Published by : Collaboration, on May 14th, 2012.

Categories : Business Development, Sales, Marketing and B2B Business

Is there room for creativity in B2B?

I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More

Published by : Collaboration, on March 23rd, 2012.

Categories : Marketing communications campaigns, Sales, Marketing and B2B Business, Uncategorized

Résolution 2012 – une planification stratégique

2012 New Year Resolution –strategic planning

Two “elastic” concepts clash every time the calendar shreds its last sheet: New Year’s resolutions and time gone by. Resolutions are “wishes” of improvement/development of a habit with an objective in mind. While time haunts us several times a year when “short” or “rare”, forging…. Read More

Published by : Collaboration, on January 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

The symptoms of sick marketing

It’s important to be healthy, we can all agree on that. Most of us do our best to remain healthy. Some of us even go to great lengths to improve our physical condition. And when we’re sick or not feeling well we go and consult…. Read More

Published by : Lynda St-Arneault, on October 12th, 2010.

Categories : Sales, Marketing and B2B Business, Uncategorized

Weak Marketing

After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have…. Read More

Published by : Collaboration, on July 12th, 2010.

Categories : Sales, Marketing and B2B Business, Uncategorized