Category: Uncategorized

Lesson learned from an innovative solution sale that went sour

Published by : , on March 27th, 2014.
It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although essential in the sales or purchase process, several…. Read More...

The importance of ‘tracked’ links for your marketing campaigns

Published by : , on February 6th, 2014.
When we carry out campaigns (email, social media, paid, etc.), it is important to add 'tracked ' links. With this type of link, we know everything! How many people have clicked, where they come from... etc. This way, Google Analytics can measure the impact of marketing actions to increase sales, increase leads or…. Read More...

Beyond traditional B2B marketing, discover…the CUBE

Published by : , on January 28th, 2014.
As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean? Well actually, it’s taken from the English term 'Business-to-Business’. But behind the word, there are in fact very different contexts. It is important to differentiate situations depending…. Read More...

Today, Exo B2B celebrates its 12 years… and this is just the beginning!

Published by : , on January 22nd, 2014.
January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of several mandates, we soon realised that to meet…. Read More...

Happy birthday Google or 15 years of torment for web companies.

Published by : , on October 9th, 2013.
Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful story of these two Stanford students who founded…. Read More...

Case study: Email marketing and user preferences in B2B

Published by : , on September 19th, 2013.
Have you already received an email where the positioning of the text and images wasn’t optimal? This can be a headache, especially for developers and designers.  According to an analysis performed by the Email Standards Project organization on 14 different email messaging systems, Google Gmail, Lotus Notes 8 and Outlook 2007 were the least efficient.…. Read More...