Uncategorized Archives

5 bonnes raisons de faire des campagnes Google Adwords

Five good reasons to use Google Adwords Campaign

Google Adwords is a widely used and developed web marketing strategy nowadays. The Google ad service allows you to display banners and ads related to keywords. Here are five good reasons to use this tool for your marketing campaign. It is interesting to note that…. Read More

Published by : Collaboration, on April 11th, 2014.

Categories : Marketing communications campaigns, Uncategorized

Ne jamais prendre pour acquis les parties prenantes

Lesson learned from an innovative solution sale that went sour

It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although…. Read More

Published by : Collaboration, on March 27th, 2014.

Categories : Sales, Marketing and B2B Business, Uncategorized

H2H instead of B2B or B2C ? Much ado about nothing

For a few days now, on social networks of marketing agencies and other people who work in these environments, we have seen the flourishing of an image that reads: "There's no more B2C or B2B, only H2H: human to human". Is this a revolution? The…. Read More

Published by : Collaboration, on February 11th, 2014.

Categories : Sales, Marketing and B2B Business, Uncategorized

The importance of ‘tracked’ links for your marketing campaigns

When we carry out campaigns (email, social media, paid, etc.), it is important to add 'tracked ' links. With this type of link, we know everything! How many people have clicked, where they come from... etc. This way, Google Analytics can measure the impact of…. Read More

Published by : Collaboration, on February 6th, 2014.

Categories : Marketing communications campaigns, Uncategorized

Beyond traditional B2B marketing, discover…the CUBE

As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean? Well actually, it’s taken from the English term 'Business-to-Business’. But behind the word, there are in fact very different…. Read More

Published by : Collaboration, on January 28th, 2014.

Categories : Sales, Marketing and B2B Business, Uncategorized

Today, Exo B2B celebrates its 12 years… and this is just the beginning!

January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of…. Read More

Published by : Lynda St-Arneault, on January 22nd, 2014.

Categories : Sales, Marketing and B2B Business, Uncategorized

The top nightmares of B2B marketing

It's Halloween today! The perfect day for telling a few frightful tales. Our team tells you some of their worst nightmares, personal and professional Lynda Personal phobia: Bears! Lynda sings when she goes jogging in the forest for fear of meeting a bear... Lynda, singing? What…. Read More

Published by : Collaboration, on October 31st, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Top 10 ‘clichés’ on B2B marketing

A few days ago, while in a meeting with a client, we were interviewed: "Is it easy for you to sell the concept of B2B marketing and services to companies that often have no idea of this concept? You know, after 10 years, people still…. Read More

Published by : Collaboration, on October 15th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Happy birthday Google or 15 years of torment for web companies.

Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful…. Read More

Published by : Collaboration, on October 9th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Case study: Email marketing and user preferences in B2B

Have you already received an email where the positioning of the text and images wasn’t optimal? This can be a headache, especially for developers and designers. According to an analysis performed by the Email Standards Project organization on 14 different email messaging systems, Google Gmail, Lotus Notes…. Read More

Published by : Collaboration, on September 19th, 2013.

Categories : Marketing communications campaigns, Uncategorized