On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of…. Read More
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According to a recent study published in BtoB Magazine (2013), email campaigns account for 15% of online marketing budgets. Here at Exo, through repeated email marketing campaigns for our clients, we’ve noticed that certain figures reappear systematically, such as the open, click, subscription cancellation and,…. Read More
After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing. But where to…. Read More
The Quebec snow cover is finally starting to disappear as the temperatures climb in the Belle Province. Spring almost makes us forget the B2B news of the past two weeks. Here’s a quick summary of the breaking news! On your marks. Get set. Go! Lena…. Read More
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More
You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work! 1. Whistling a tune with an eye on your Twitter feed At the end of March, Twitter…. Read More
Humour is often the best way to make someone feel comfortable. It’s an icebreaker. It relaxes and reassures in a context of verbal communication. A year ago (already!) I asked you if there was room for creativity in B2B marketing. To that I replied with…. Read More
What happened during the last two weeks in the world of B2B and beyond? Here’s some feedback on the most memorable news! 1. Teleworking: a not so good idea? Even though we’ve often praised telework (“work from home”) over the years, Yahoo! is flip-flopping. From…. Read More
Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing. 1. Next winter, Bombardier will perform full-scale tests of new…. Read More
For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values, dimensions, advantages and elements of complexity that create the customer experience. The customer experience is…. Read More
