Uncategorized Archives

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Exo’s top 5 blog posts from 2012

Before turning the page to the new year, Exo decided to present the list of the most consulted articles from 2012. We know that the chances are higher for articles posted in the beginning of the year to have more visits. This may seem unfair…. Read More

Published by : Collaboration, on January 29th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Tagging your LinkedIn contacts: very useful in B2B!

As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice versa. Secondly, LinkedIn provides me with information about their interactions with other contacts from my…. Read More

Published by : Collaboration, on January 23rd, 2013.

Categories : Business Development, Uncategorized

Apple and Samsung: a comparison by Google Trends

In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile,…. Read More

Published by : Collaboration, on January 18th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Email marketing in B2B: we would be crazy not to use it!

With the arrival of social media, we all believed in the imminent death of “obsolete” emails (emails, “that is so 2007!”). Yet a new year has begun and emails are still alive and widely used. This is particularly true for managers in B2B marketing. According to…. Read More

Published by : Collaboration, on January 9th, 2013.

Categories : Marketing Communication Strategies -, Uncategorized

Bye bye, 2012!

The year 2012 is almost over for Exo. To be exact, for us it ends on December 21st. 2012 was an intense year, to say the least: a year of transition as we celebrate our 10th anniversary and a year of growth and very interesting…. Read More

Published by : Lynda St-Arneault, on December 19th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Apple and Samsung: in it together thanks to B2B

This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the…. Read More

Published by : Lynda St-Arneault, on October 26th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Invitation to a conference on the importance of sales-marketing integration in B2B

It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective…. Read More

Published by : Lynda St-Arneault, on October 18th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Summer (or back-to-school!) “e-marketing” reading suggestions

The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted…. Read More

Published by : Lynda St-Arneault, on August 6th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Top 3 unlikely (and funny) keywords used on search engines

As you may already know, in a web context, it is particularly important for a company to position itself appropriately regarding search engines results. Let’s look in more detail at the statistics of Exo Marketing’s website. Obviously, the keywords that are used most frequently and…. Read More

Published by : Collaboration, on June 8th, 2012.

Categories : Sales, Marketing and B2B Business, Uncategorized

Is there room for creativity in B2B?

I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More

Published by : Collaboration, on March 23rd, 2012.

Categories : Marketing communications campaigns, Sales, Marketing and B2B Business, Uncategorized