The LesAffaires B2B Marketing Summit – November 23-25, 2015
This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We’ll be conducting a preparatory workshop called Are you ready to face the biggest challenges in B2B? A 3 hour immersion in B2B’s biggest challenges, particularly Sales and Marketing integration. We’ll look at:
- The tools
- The technology
- Measurement
- The integration of online and offline channels
- Lead generation
- How to shorten sales cycles
(please note that this presentation is given exclusively in French)
Also at the conference, we’ll be presenting an interactive session: How to effectively integrate social media and your inbound marketing strategy as inbound marketing is undergoing a profound transformation. We’ll look at how to understand and overcome challenges such as reduced commitment, content saturation and the increased difficulty in creating communities.
(please note that this presentation also is given exclusively in French)
Please join us!
