When we talk about website creation, we now must take into account smart phones, tablets and all nomadic ways to navigate on the web. We can then construct either "Responsive" or "Adaptive" websites. But the two terms are not synonymous, and are in fact, totally…. Read More
Month: January 2014
As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean? Well actually, it’s taken from the English term 'Business-to-Business’. But behind the word, there are in fact very different…. Read More
January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of…. Read More
The term ‘Big Data’ appeared in the early 2000s, as part of several major facts including automation and the expansion of data exchange, the evolution of their possibilities for storage and the evolution of advanced analytics. Big Data is therefore interfering with various sectors: life…. Read More
Exo has been working a lot lately on strategic product our-work management mandates for our clients. It is often particularly complex mandates which require a good dose of marketing theory to better structure our thinking. There are several, including one in particular that made me…. Read More
I don’t know if you had time to relax and make a retrospective of year 2013. But 2014 is already here, and it will be full of emerging trends and marketing, sales, communication, business development challenges, and much more. For the Exo B2B team, 2013…. Read More