May 2016

Marketing to millennials: Ok, but no hype please

Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born between 1980 and 2000, would you say this is an accurate description of your personality?…. Read More

Published by : Collaboration, on May 31st, 2016.

Categories : Content Marketing, Marketing Communication Strategies

The keys to succeeding marketing automation

Marketing automation is on the rise. Often installed as the extension of a CRM project, it is perceived by many to be synonymous with automated income. Yet the implementation of a marketing automation process is not an easy task. There are sensational success stories, but…. Read More

Published by : Collaboration, on May 26th, 2016.

Categories : Content Marketing, Technology Sales and Marketing

How to easily analyze a database using Excel

For database analysis, some pretty powerful tools are available (SPSS, for example). However, these tools may require many hours of training and even special knowledge (such as in statistics) ... in short, for lack of great experience, we must master the force! (Btw the images…. Read More

Published by : Collaboration, on May 17th, 2016.

Categories : Technology Sales and Marketing

10 seconds to win a customer over

There, I said it. You only have 10 seconds, if that, to win a customer over on a cold call. By the way, show of hands, who likes doing cold calls? Think of a disaster film trailer, starting out with a black screen, a deep,…. Read More

Published by : Collaboration, on May 10th, 2016.

Categories : Business Development, Marketing Communication Strategies

How to create effective content marketing, and why!

Did you know that ad blocking software increased by 400% in 2015? According to Michael Brenner, this also means that 50% of your media buys on the web went directly into the trash bin . [1] By 2020, there will be 400% more information on…. Read More

Published by : Lynda St-Arneault, on May 5th, 2016.

Categories : Content Marketing, Marketing Communication Strategies, Technology Sales and Marketing

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More

Published by : Alain Thériault, on May 3rd, 2016.

Categories : Business Development, Marketing Communication Strategies, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing