February 2017

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two…. Read More

Published by : Lynda St-Arneault, on February 28th, 2017.

Categories : Business Development, Content Marketing, Uncategorized

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically…. Read More

Published by : Alain Thériault, on February 22nd, 2017.

Categories : Content Marketing, Sales, Marketing and B2B Business, Uncategorized

Web development platforms: find one to suit your needs!

We’ve finally arrived at the number one most popular blog post of 2016. It may come as no surprise that it is about web development platforms. Practically no business today can function without a website. Search engines’ need for more data, company needs for more…. Read More

Published by : Collaboration, on February 16th, 2017.

Categories : Web Design and Development

online-offline-communication-channel-b2b

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas…. Read More

Published by : Collaboration, on February 9th, 2017.

Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns

How to segment your market in B2B

Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy! We are helping one of our key clients re-evaluate their target audiences. We started by looking at their sales data. It soon became apparent that this did not answer…. Read More

Published by : Collaboration, on February 7th, 2017.

Categories : Business Development

The difference between strategy and tactics in B2B marketing

This article is a modified republishing of Exo B2B's number 5 blog post of 2016 Let's start with strategy. The marketing strategy supports and helps achieve a good part of the corporate strategy. Whether it be internal, such as improving employer brand, or externally like…. Read More

Published by : Alain Thériault, on February 2nd, 2017.

Categories : Business Development