Author: Alain Thériault

Diplômé d’un MBA en Marketing et Ressources Humaines de HEC Montréal, Alain Thériault a été le Directeur général du centre d’entrepreneurship HEC-Poly-UdeM puis du Pôle Universitaire de la Montérégie. Il a aussi été Business Coach à l’École d’Entrepreneurship de Beauce. Depuis plus de 8 ans, Alain accompagne des entrepreneurs dans la croissance de leur entreprise. Il participe à l’élaboration et à l’exécution de planifications stratégiques, et aide au développement de leadership. Si l’intervention d’Exo B2B a une portée stratégique pour vous, il sera un interlocuteur utile au dossier.

New series of Exo B2B videos this spring

Published by : , on March 9th, 2017.
This spring, we're launching a new series of Exo B2B videos about two strong marketing trends:  The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation, "predictive marketing", ABM, machine intelligence, or "chat bots", at their most basic level, they’re all data manipulation and management for marketing purposes. In…. Read More...

A look back on the North American B2B marketing Conference

Published by : , on March 7th, 2017.
2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show" portion was overflowing with  "account-based marketing", marketing automation,…. Read More...

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Published by : , on February 22nd, 2017.
Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically targeted at the B2B marketing industry. The place…. Read More...

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Published by : , on June 2nd, 2016.
Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing, and has “never needed to”. (Believe me, there…. Read More...

Keep your major accounts and increase their value!

Published by : , on May 3rd, 2016.
...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook feed? Highly personalized marketing isn’t it? Now imagine…. Read More...

He changed the title of his blog post and the reaction was amazing!

Published by : , on December 3rd, 2015.
I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the days Not so long ago (barely a year),…. Read More...

Exo at the B2B Summit!

Published by : , on November 5th, 2015.
The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for the summit’s recognition of our B2B marketing pioneer…. Read More...

Video: Using social media in B2B

Published by : , on September 8th, 2015.
Something new on the Exo website! "In the ExoLounge" will be a weekly video featuring content, interviews and answers to some of your questions. Each month will have a central theme to it. Septembre is B2B Social media. We kick it off with @ExoTheriault vlogging about Commitment in Social media. Happy viewing. You…. Read More...