Author: Alain Thériault

Diplômé d’un MBA en Marketing et Ressources Humaines de HEC Montréal, Alain Thériault a été le Directeur général du centre d’entrepreneurship HEC-Poly-UdeM puis du Pôle Universitaire de la Montérégie. Il a aussi été Business Coach à l’École d’Entrepreneurship de Beauce. Depuis plus de 8 ans, Alain accompagne des entrepreneurs dans la croissance de leur entreprise. Il participe à l’élaboration et à l’exécution de planifications stratégiques, et aide au développement de leadership. Si l’intervention d’Exo B2B a une portée stratégique pour vous, il sera un interlocuteur utile au dossier.

4 actions to improve your B2B customer experience

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's…. Read More

Published by : Alain Thériault, on November 2nd, 2017.

Categories : Business Development, Content Marketing, Marketing Communication Strategies

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing…. Read More

Published by : Alain Thériault, on October 26th, 2017.

Categories : Uncategorized

Understanding the impact of data mining and artificial intelligence on data analysis

Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data:…. Read More

Published by : Alain Thériault, on June 15th, 2017.

Categories : Technology Sales and Marketing

wasting-money-content-marketing-memorable

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than in the previous year.Is it just me or there is something really, REALLY wrong with…. Read More

Published by : Alain Thériault, on June 7th, 2017.

Categories : Content Marketing, Uncategorized

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he…. Read More

Published by : Alain Thériault, on March 14th, 2017.

Categories : Marketing Communication Strategies

New series of Exo B2B videos this spring

This spring, we're launching a new series of Exo B2B videos about two strong marketing trends: The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation, "predictive marketing", ABM, machine intelligence, or "chat bots", at their most basic level, they’re all…. Read More

Published by : Alain Thériault, on March 9th, 2017.

Categories : Technology Sales and Marketing

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics. Also, the "trade show"…. Read More

Published by : Alain Thériault, on March 7th, 2017.

Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically…. Read More

Published by : Alain Thériault, on February 22nd, 2017.

Categories : Content Marketing, Sales, Marketing and B2B Business, Uncategorized

The difference between strategy and tactics in B2B marketing

This article is a modified republishing of Exo B2B's number 5 blog post of 2016 Let's start with strategy. The marketing strategy supports and helps achieve a good part of the corporate strategy. Whether it be internal, such as improving employer brand, or externally like…. Read More

Published by : Alain Thériault, on February 2nd, 2017.

Categories : Business Development

Back to work trends in B2B Marketing

Autumn is always a busy time for businesses and this year will be no exception. Several US B2B agencies have already published their B2B marketing trends earlier this year, so what's in store for the final quarter of 2016? What all these publications have in…. Read More

Published by : Alain Thériault, on September 8th, 2016.

Categories : Sales, Marketing and B2B Business, Uncategorized