Alain Thériault

Measuring the customer experience: a pillar of business success

In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are…. Read More

Published by : Alain Thériault, on February 28th, 2024.

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More

Published by : Alain Thériault, on February 7th, 2024.

Categories : B2B Marketing, Content Marketing, Personas -, Sales, Marketing and B2B Business

Christmas at Monsieur Lenoir’s magic factory

Once upon a time, in a small industrial town, there was a factory like no other. At "Génial Industrie", machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir,…. Read More

Published by : Alain Thériault, on December 13th, 2023.

Categories : Content Marketing, Humanisation marketing -, Marketing de contenu, Storytelling

Social selling: an essential B2B skill

The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. In…. Read More

Published by : Alain Thériault, on September 5th, 2023.

Categories : Martech, Sales, Marketing and B2B Business, Social Networks

Use of social networks in B2B marketing (2) The buying cycle!

I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle.…. Read More

Published by : Alain Thériault, on June 22nd, 2021.

Categories : Marketing Strategy, Réseaux sociaux -, Social Networks, Stratégies-marketing

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the…. Read More

Published by : Alain Thériault, on May 25th, 2021.

Categories : Business Development, Réseaux sociaux -, Social Networks

The human side of sales-marketing alignment

For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more…. Read More

Published by : Alain Thériault, on April 13th, 2021.

Categories : Alignement ventes marketing, Sales-Marketing Alignment

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is…. Read More

Published by : Alain Thériault, on August 20th, 2020.

Categories : Content Marketing, LIVE events and conferences, Sales, Marketing and B2B Business

E-commerce in B2B, the time to move is NOW!

B2B online commerce is evolving at a very fast pace... If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars. So,…. Read More

Published by : Alain Thériault, on November 11th, 2019.

Categories : Uncategorized

Production-Marketing-Sales: Alignment 4.0

The (often) missing link in Industry 4.0 Let's start by talking about marketing-sales alignment. Why is alignment so critical? On the one hand, the average buyer is now digital; connected to his community and with almost unlimited access to all the information necessary to have…. Read More

Published by : Alain Thériault, on April 5th, 2018.

Categories : Développement des affaires -, Uncategorized, Technologie ventes et marketing -