Claude

Influence in Marketing: our top 30

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in…. Read More

Published by : Claude Malaison, on March 16th, 2017.

Categories : Marketing Research, Sales, Marketing and B2B Business

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

In part 1 of this blog, I spoke about the first four key elements that define a communication plan. These are: the context, the stakes, the objectives, and the target markets, along with the axes of communication and messages. I used this as a basis…. Read More

Published by : Claude Malaison, on January 27th, 2017.

Categories : Uncategorized

Your favorites: our top 10 B2B blog posts of 2016

The month of January is a good time to take our best guesses about the year ahead. These days you’ll find a plethora of blog posts, speciality press articles as well as graphics and videos that try to anticipate what will be noteworthy over the…. Read More

Published by : Claude Malaison, on January 17th, 2017.

Categories : Uncategorized

Does B2B marketing take itself too seriously folks?

Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems),…. Read More

Published by : Claude Malaison, on October 18th, 2016.

Categories : Marketing de contenu, Uncategorized, Réseaux sociaux -

B2B Web communities: where does your business stand? Part 2

If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved "moderately" to…. Read More

Published by : Claude Malaison, on August 16th, 2016.

Categories : Réseaux sociaux -, Social Networks

B2B Web Communities: where does your business stand? Part 1

Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the…. Read More

Published by : Claude Malaison, on August 11th, 2016.

Categories : Réseaux sociaux -, Social Networks

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More

Published by : Claude Malaison, on July 14th, 2016.

Categories : Design et développement Web -, Référencement – SEO, Réseaux sociaux -, SEO, Social Networks, Uncategorized, Web Design and Development

Inbound marketing: Who are the real influencers?

Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web A lot has been said about influencers recently, particularly in marketing, whether B2B or B2C. There is no getting…. Read More

Published by : Claude Malaison, on June 7th, 2016.

Categories : Content Marketing, Sales, Marketing and B2B Business

Author: Claude Malaison

Influence in Marketing: our top 30

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

Your favorites: our top 10 B2B blog posts of 2016

Does B2B marketing take itself too seriously folks?

Inbound marketing: Who are the real influencers?