Claude

Promoting your B2B content on social networks: get your $$$ ready

Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came…. Read More

Published by : Claude Malaison, on July 2nd, 2019.

Categories : Content Marketing, Social Networks

Social media in B2B: from platforms to content… Ten years later.

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post, with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’.…. Read More

Published by : Claude Malaison, on June 18th, 2019.

Categories : Content Marketing, Market Research

ExoB2B Top 30 Marketing Influencers 2019

Marketing Influencers: Our 2019 Top 30

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C…. Read More

Published by : Claude Malaison, on April 11th, 2019.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing d’influence, Marketing de contenu

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the…. Read More

Published by : Claude Malaison, on February 26th, 2019.

Categories : Content Marketing, Intelligence artificielle, Marketing de contenu, Research & Studies

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More

Published by : Claude Malaison, on November 15th, 2018.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not…. Read More

Published by : Claude Malaison, on August 30th, 2018.

Categories : Content Marketing, Social Networks

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More

Published by : Claude Malaison, on June 5th, 2018.

Categories : Content Marketing, Marketing Communication Strategies -, Marketing de contenu, Réseaux sociaux -, Stratégies-marketing

Authentic B2B content marketing in an era of post-truths and false news

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn't just look authentic but, actually…. Read More

Published by : Claude Malaison, on May 16th, 2018.

Categories : Content Marketing, Marketing de contenu

The blog is more relevant than ever in B2B marketing

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or…. Read More

Published by : Claude Malaison, on May 3rd, 2018.

Categories : Blogging, Content Marketing, Marketing de contenu, Réseaux sociaux -

Blockchain, chatbots & AI : we aren’t (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018…. Read More

Published by : Claude Malaison, on March 29th, 2018.

Categories : Business Development