Claude

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More

Published by : Claude Malaison, on November 15th, 2018.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not…. Read More

Published by : Claude Malaison, on August 30th, 2018.

Categories : Content Marketing, Social Networks

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More

Published by : Claude Malaison, on June 5th, 2018.

Categories : Content Marketing, Marketing Communication Strategies -, Marketing de contenu, Réseaux sociaux -, Stratégies-marketing

Authentic B2B content marketing in an era of post-truths and false news

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn't just look authentic but, actually…. Read More

Published by : Claude Malaison, on May 16th, 2018.

Categories : Content Marketing, Marketing de contenu

The blog is more relevant than ever in B2B marketing

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or…. Read More

Published by : Claude Malaison, on May 3rd, 2018.

Categories : Blogging, Content Marketing, Marketing de contenu, Réseaux sociaux -

Blockchain, chatbots & AI : we aren’t (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018…. Read More

Published by : Claude Malaison, on March 29th, 2018.

Categories : Business Development

Marketing influencers: our 2018 Top 30

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the…. Read More

Published by : Claude Malaison, on March 8th, 2018.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing Communication Strategies -, Marketing de contenu

B2B Marketing Conferences: what the schedules tell us about the trends

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some…. Read More

Published by : Claude Malaison, on February 22nd, 2018.

Categories : Content Marketing, LIVE events and conferences, Marketing de contenu, Marketing Research

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”.…. Read More

Published by : Claude Malaison, on October 19th, 2017.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux -

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We've been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60…. Read More

Published by : Claude Malaison, on October 12th, 2017.

Categories : Content Marketing, Marketing de contenu