Blogging Archives

B2B marketing blog in 2026: building trust, establishing authority

For more than twenty years, I have watched marketing practices evolve, transform, and sometimes lose momentum. Yet if there is one tool that has survived every wave, it is the blog. I started mine in 2006. ExoB2B’s was created in 2009. Professionally, the more I…. Read More

Published by : Claude Malaison, on February 17th, 2026.

Categories : Blogging, Content Marketing, Thought Leadership

B2B website role: the new purpose of B2B websites and blogs

For a long time, the performance of B2B websites and blogs was evaluated through one central metric: the click. Yet the decline in clicks does not signal a performance problem for B2B websites and blogs. It reveals a deeper shift in how online search now…. Read More

Published by : Lynda St-Arneault, on February 4th, 2026.

Categories : B2B website, Blogging, Content Marketing

An unverified B2B statistic is a myth disguised as truth

The illusion of instantaneous credibility Do you really validate every B2B statistic you share, which increasingly comes from generative artificial intelligence? It's tempting, we know. In a matter of seconds, a text is written, structured and supported by figures that give a rigorous look to…. Read More

Published by : Claude Malaison, on May 26th, 2025.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing

Effective B2B blog: who will be the most human?

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial…. Read More

Published by : Claude Malaison, on March 6th, 2024.

Categories : Blogging, Blogue, Content Marketing, Marketing de contenu

B2B content marketing: a look at usage and… AI!

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More

Published by : Claude Malaison, on January 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing, Marketing Research, Social Networks

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More

Published by : Claude Malaison, on November 28th, 2023.

Categories : B2B Marketing, Blogging, Content Marketing, SEO, Social Networks

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing

COVID-19: B2B marketing striking effects

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics,it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year's study. First of all, on…. Read More

Published by : Claude Malaison, on May 10th, 2021.

Categories : Blogging, Content Marketing, SEO

5 profitable tricks to repurpose your content in B2B marketing

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year, every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. It…. Read More

Published by : Claude Malaison, on February 27th, 2020.

Categories : Blogging, Content Marketing

How do you increase B2B brand awareness so it pays off?

If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you're trading with? If a client is looking for a solution to an important problem that he regularly experiences in the course…. Read More

Published by : Lynda St-Arneault, on June 28th, 2019.

Categories : Blogging, Sales, Marketing and B2B Business, Technology Sales and Marketing