Category: Blogging

B2B content marketing: a look at usage and… AI!

Published by : , on January 23rd, 2024.
I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish B2B content on social networks. Every year, the…. Read More...

B2B content marketing: create at home, optimize and distribute elsewhere!

Published by : , on November 28th, 2023.
It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn't a content…. Read More...

Are B2B marketing bloggers at risk?

Published by : , on May 16th, 2023.
That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the more refined it becomes. That's what they say…. Read More...

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Published by : , on March 26th, 2019.
ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault,…. Read More...

Content Marketing Strategies: the Blog is More Relevant Than Ever

Published by : , on May 3rd, 2018.
Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C. And that's also why Exo B2B has…. Read More...