Blogging Archives

Effective B2B blog: who will be the most human?

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial…. Read More

Published by : Claude Malaison, on March 6th, 2024.

Categories : Blogging, Blogue, Content Marketing, Marketing de contenu

B2B content marketing: a look at usage and… AI!

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More

Published by : Claude Malaison, on January 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing, Marketing Research, Social Networks

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More

Published by : Claude Malaison, on November 28th, 2023.

Categories : B2B Marketing, Blogging, Content Marketing, SEO, Social Networks

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing

COVID-19: B2B marketing striking effects

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics,it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year's study. First of all, on…. Read More

Published by : Claude Malaison, on May 10th, 2021.

Categories : Blogging, Content Marketing, SEO

5 profitable tricks to repurpose your content in B2B marketing

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year, every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. It…. Read More

Published by : Claude Malaison, on February 27th, 2020.

Categories : Blogging, Content Marketing

How do you increase B2B brand awareness so it pays off?

If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you're trading with? If a client is looking for a solution to an important problem that he regularly experiences in the course…. Read More

Published by : Lynda St-Arneault, on June 28th, 2019.

Categories : Blogging, Sales, Marketing and B2B Business, Technology Sales and Marketing

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing…. Read More

Published by : Collaboration, on March 26th, 2019.

Categories : Blogging, Content Marketing

The blog is more relevant than ever in B2B marketing

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or…. Read More

Published by : Claude Malaison, on May 3rd, 2018.

Categories : Blogging, Content Marketing, Marketing de contenu, Réseaux sociaux

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Category: Blogging

Effective B2B blog: who will be the most human?

Are B2B marketing bloggers at risk?

COVID-19: B2B marketing striking effects

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Content Marketing Strategies: the Blog is More Relevant Than Ever

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication