Category: Sales, Marketing and B2B Business

Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for…. Read More

‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing. How does…. Read More

It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although…. Read More

For a few days now, on social networks of marketing agencies and other people who work in these environments, we have seen the flourishing of an image that reads: "There's no more B2C or B2B, only H2H: human to human". Is this a revolution? The…. Read More

As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean? Well actually, it’s taken from the English term 'Business-to-Business’. But behind the word, there are in fact very different…. Read More

January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of…. Read More

It's Halloween today! The perfect day for telling a few frightful tales. Our team tells you some of their worst nightmares, personal and professional Lynda Personal phobia: Bears! Lynda sings when she goes jogging in the forest for fear of meeting a bear... Lynda, singing? What…. Read More