Category: Sales, Marketing and B2B Business

The Exo B2B wishes you all a happy holiday season and a happy new year

Published by : , on January 26th, 2015.
Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for your personal and professional growth. Seize these opportunities…. Read More...

Lean Management and Marketing : can they work hand in hand?

Published by : , on August 26th, 2014.
‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing. How does today's marketing fit into Lean Management? To understand…. Read More...

The C-28 anti-spam law: a difficult pill to swallow, at first

Published by : , on June 12th, 2014.
Only a few days remain before Bill C-28 comes into action, which foresees punitive action against spam, which still too often lands in your inbox. This law is particularly frightening when you look at the chapter of sanctions; in private recourse, the sanctions can climb from 200 $ to 1 000 000$! Despite everything, I…. Read More...

Lesson learned from an innovative solution sale that went sour

Published by : , on March 27th, 2014.
It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although essential in the sales or purchase process, several…. Read More...

Canadian anti-spam Act (Bill C-28): how to deal with it?

Published by : , on March 13th, 2014.
This article aims to educate you on Bill C-28, which will come into effect on July 1, 2014. This new law, which has been established by the Government of Canada, was created to deter and reduce unwanted emails known as spam. However, all companies must comply. According to the Industry Canada website: The…. Read More...

Beyond traditional B2B marketing, discover…the CUBE

Published by : , on January 28th, 2014.
As you may know, Exo B2B is a strategic and operational marketing agency specializing in integrated marketing for the B2B market. But what does B2B mean? Well actually, it’s taken from the English term 'Business-to-Business’. But behind the word, there are in fact very different contexts. It is important to differentiate situations depending…. Read More...

Today, Exo B2B celebrates its 12 years… and this is just the beginning!

Published by : , on January 22nd, 2014.
January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of several mandates, we soon realised that to meet…. Read More...

2014 Planning: face your challenges!

Published by : , on December 10th, 2013.
Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That’s one out of six[2]!  Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically. This occurs by a classic exercise, but oh how…. Read More...