70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they…. Read More
Category: Sales, Marketing and B2B Business
Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More
I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the…. Read More
The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for…. Read More
Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This…. Read More
I recently attended to a cocktail event for manufacturers. Among other subjects, we discussed about the free trade agreement with Europe which is to come into effect within two years. Will your company take advantage of this new trading environment? Will European companies move here…. Read More
Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for…. Read More
‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing. How does…. Read More
Only a few days remain before Bill C-28 comes into action, which foresees punitive action against spam, which still too often lands in your inbox. This law is particularly frightening when you look at the chapter of sanctions; in private recourse, the sanctions can climb…. Read More
It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although…. Read More
