In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according to company size. Among the total of 1,124 persons who responded, 985 answered questions about the type of strategy they used.
Here is a short analysis explaining a few of the results:
- 88% of the B2B marketing professionals working in small businesses (less than 10 employees) confirmed they are using Twitter, Facebook, or LinkedIn to maintain relationships with their existing clients or to identify new prospects.
- Among survey respondents working for companies with fewer than 10 employees, 76% reported publishing online articles to attract potential clients or to help maintain interest and good relations with their existing clientele.
- 64% of those who work for small companies reported using the distribution of blog posts to help retain their current clients and generate new leads.
- Among medium-sized companies (10 to 99 employees), 84% of those surveyed reported using Twitter, Facebook, or LinkedIn to explore new markets.
- 76% of those questioned who are working for companies of between 10 and 99 employees resorted to writing articles to explore new markets and preserve their current markets.
- Of these, 57% of these said they used blogs to work for their clients.
It’s interesting to note that, among the largest companies, different strategies are used for client prospecting.
- Article writing is preferred by 78% of survey respondents who work for companies of between 100 and 999 employees.
- Among companies with 100 to 999 employees, we find that 73% of B2B marketing professionals use Twitter, Facebook and LinkedIn in their content strategy.
- 64% of those who responded to the survey believe events with face-to-face interaction offer the best opportunities for getting new business contacts.
- 83% of those working for companies with 1,000 or more employees publish articles to find leads and retain current clients.
- In large companies, 75% of respondents also said they attend networking events to find new leads.
- Finally, 71% of those respondents reported using Twitter, Facebook or LinkedIn as a strategy for generating new leads and to retaining new clients.
