According to a recent study conducted by the Daily Blog, “25 Email Design Best Practices for Mobile + Desktop,” Amanda MacArthur recommends the best practices for efficient e-mail marketing. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc.,…. Read More
Month: August 2013
“Fabrication: le déclin se confirme” (“Manufacturing: the decline is confirmed” in English) is the title of a recent article published in the Montreal-based French language weekly business newspaper Les Affaires. The article bases its conclusion on the latest data from the Institut de la statistique…. Read More
I have a secret to share with you. The team at Exo B2B Integrated Marketing is in the process of redesigning their website. Oh yes, it’s our turn to get a makeover, but not without a plan, obviously. We need to make the time to…. Read More
According to a recent study by MarketingProfs, the most efficient content would be customer testimonials, case studies and live events. The white paper is losing the race to contestants that are easier to read. Are white papers going extinct? Are they losing speed compared to…. Read More
You probably have an account on the professional social network LinkedIn, or you’re thinking about it. If you’ve visited it recently, you’ve probably seen this image on many profiles. What does that mean? Is it a new member? Someone who is in the process of…. Read More
You probably see them often but have rarely wondered about RSS feeds (“Really Simple Syndication”). Yet another social network, perhaps? Nope! It could simply be a powerful weapon of mass information in B2B. First of all, what are RSS feeds? RSS feeds aren’t really new,…. Read More