12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back to a subject that seems to have already…. Read More...

How to successfully launch a B2B product abroad?

Which Canadian manufacturing, IT or service company has not, at some point in time, had intentions to export to our neighbors down south? Before taking on the US Apart from the regulatory and logistical questions,difficulties often come from a flawed game plan, the choice of tactics that are not specific enough or an average execution…. Read More...

Decline or growth in B2B? It’s your choice!

“Fabrication: le déclin se confirme” (“Manufacturing: the decline is confirmed” in English) is the title of a recent article published in the Montreal-based French language weekly business newspaper Les Affaires. The article bases its conclusion on the latest data from the Institut de la statistique du Québec (ISQ), and mentions that the productivity…. Read More...

Commercial research: unique vs. number One

Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to limit the risks, or at the very least,…. Read More...