In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies…. Read More
Month: November 2013
Last week, I watched a Webinar given by Stéphane Hamel, instructor at Cardinal Path. Webinars are offered to people who have undergone training at home. There is one offered per month, and this month, his topic was Universal Analytics. Mr. Hamel explained in detail what exactly…. Read More
Exo has existed for 12 years now, and begins its next growth spurt. Although it will always remain specialized in marketing for the B2B industry, it has recently seen major transformations. We announced yesterday in a press release, the name change of the company to…. Read More
November 15th is a special day for gamers in North America. After seven years of waiting, the PlayStation 4 arrives at Best Buy and Target stores to replace the PlayStation 3. Marketing efforts are colossal for selling this Sony marvel, and according to rumors, there…. Read More
In my personal life, I currently live with the joys and sorrows of a renovation project that is close to my heart, my home kitchen. I changed the color of the walls, the layout of appliances, I made additions, I incorporated new trends, etc. And…. Read More
When you are a company selling products or services to other companies, integrating social media in your marketing strategies can be pretty complex. For instance, let’s look at the buying process in B2B (business to business) and compare it to the process in B2C (business…. Read More
The concept of virtual community appeared around 1985. This phenomenon became bigger when internet appeared, and even more with “web 2.0”. Nowadays, there are numerous virtual communities in B2B. Let’s take a look at internal virtual communities. The time when companies tried to set up…. Read More
