May 2014

Universal Analytics n’est plus en version bêta

Universal Analytics is no longer in beta version

Following up on a blog artice I had written in November 2013: Universal Analytics, what comes after Google Analytics, the Google Analytics code, ga.js will no longer be functional as of April 2016. For the moment, Google makes it possible for us to migrate, even…. Read More

Published by : Collaboration, on May 29th, 2014.

Categories : Référencement – SEO, SEO

SEO: Down with the keywords dictatorship!

The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It…. Read More

Published by : Collaboration, on May 27th, 2014.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, SEO

Quelles plateformes de développement web choisir?

Web development: which platform should you use?

There are many ways to develop a website. But it is always about generating a HTML page linked to CSS style sheet and a Javascript file. All the different methods have their pros and cons, and each developer will find a solution that suits him…. Read More

Published by : Collaboration, on May 23rd, 2014.

Categories : Design et développement Web, Web Design and Development

Marketing automation: for a more effective B2B marketing

The interest for marketing automation is booming. All the merges within some companies make these solutions more efficient and innovative and therefore, give a new dimension to the customer relationship. In B2B, sales cycles are longer and more complex than in B2C. A marketing automation…. Read More

Published by : Collaboration, on May 20th, 2014.

Categories : Technology Sales and Marketing

Seize your opportunities, thanks to PPC campaigns

In a previous blog article, I pointed out five good reasons to use publicity campaigns, such as Google Adwords (PPC). The important points to remember are that PPC campaigns are effective for SEO ranking, and help to improve the company’s notoriety. In addition, they bring…. Read More

Published by : Collaboration, on May 15th, 2014.

Categories : Marketing communications campaigns, Uncategorized

Optimizing your website for B2B marketing in 6 steps

Your new web site isn’t achieving its goals? You do not have objectives for your web site? It’s a shame, your site and its ecosystem could be generating new customers for your company. At Exo, we developed a tool for diagnosis, allowing us to determine…. Read More

Published by : Collaboration, on May 13th, 2014.

Categories : Uncategorized

Growth anyone?

A study of the Foundation of Entrepreneurship conducted in 2013 indicated that "only 30% of entrepreneurs operating in Quebec want to grow their businesses, compared to over 40% in the rest of Canada”. Furthermore, “only 15% of them want to export, compared to 30% of…. Read More

Published by : Collaboration, on May 8th, 2014.

Categories : Développement stratégique, Strategic Development, Technology Sales and Marketing

Les 7 éléments clés d’un plan de communication INTERACTIF en b2b

CASE STUDY – 7 key elements of an INTERACTIVE communication plan in B2B (part 2)

In the first part of this blog, I spoke about the first four key elements to define in a communication plan, that is to say: the context, the stakes and objectives, the public target as well as the axes of communication and messages. That served…. Read More

Published by : Collaboration, on May 1st, 2014.

Categories : Marketing communications campaigns, Uncategorized