January 2016

Increase the effectiveness of your B2B content marketing!

While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More

Published by : Lynda St-Arneault, on January 26th, 2016.

Categories : Content Marketing, Marketing Communication Strategies, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More

Published by : Collaboration, on January 20th, 2016.

Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, SEO, Strategic Development