Humour is often the best way to make someone feel comfortable. It’s an icebreaker. It relaxes and reassures in a context of verbal communication. A year ago (already!) I asked you if there was room for creativity in B2B marketing. To that I replied with…. Read More
Author: Collaboration
A study entitled “Twitter Best Practices for Journalists and Newsrooms” released late 2012 provides useful and actionable information on how journalists grew their followers by more than 50% in a short time span. Business people and journalists have a lot in common. They stick to…. Read More
What happened during the last two weeks in the world of B2B and beyond? Here’s some feedback on the most memorable news! 1. Teleworking: a not so good idea? Even though we’ve often praised telework (“work from home”) over the years, Yahoo! is flip-flopping. From…. Read More
Martine, is your company ready for marketing automation? Did you know that it’s coming back in style? If your company is located in Quebec, then it probably isn’t ready! To get marketing automation, you’ll need a CRM and, if I believe our latest study, there…. Read More
I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?” In B2B more often than in…. Read More
Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing. 1. Next winter, Bombardier will perform full-scale tests of new…. Read More
Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent (or should I say every 5 cents!) spent by your company. Marketing…. Read More
The first month of 2013 is over but many predictions were made. Behind my social media monitoring platform (oh yes, we’re pretty high-tech at Exo!), I saw several blog posts on the boom of e-commerce or, in other words, electronic commerce. One of the most…. Read More
Before turning the page to the new year, Exo decided to present the list of the most consulted articles from 2012. We know that the chances are higher for articles posted in the beginning of the year to have more visits. This may seem unfair…. Read More
As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice versa. Secondly, LinkedIn provides me with information about their interactions with other contacts from my…. Read More
