In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an intense patent war between these companies, there is a very interdependent relationship between them. Meanwhile,…. Read More
Author: Collaboration
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media. SOCIAL…. Read More
At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental…. Read More
With the arrival of social media, we all believed in the imminent death of “obsolete” emails (emails, “that is so 2007!”). Yet a new year has begun and emails are still alive and widely used. This is particularly true for managers in B2B marketing. According to…. Read More
In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to the end of the end itself. Worse, inbound marketing may hide the importance of other…. Read More
In B2B, a lot is about relationship building. We often talk about email communications, social media and so on. All of these can in their sheer volume get impersonal. Don’t underestimate the power of old fashioned direct marketing. When done right, it can have a…. Read More
The study conducted by Exo earlier this year demonstrated that the adoption of various social media by B2B companies in Quebec is only partial to say the least. Personally, I’ve noticed that during the last few years these companies have been reticent when it comes…. Read More
In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be…. Read More
Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media. Mr. Turcotte, whom I would like to thank for commenting, raised a few…. Read More
The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your day-to-day business. And yes, there’s more out there than simply downloading games… TurboScan This application…. Read More
