Collaborator

Content Marketing Drives Sales

Online marketing is made of many things, but one of the most effective strategies is through content. That’s obvious, you might say. But bringing basics back to top of mind sometimes helps. According to the “B2B Marketing Trends 2011 Survey” produced by HiveFire in August…. Read More

Published by : Collaboration, on November 18th, 2011.

Categories : Content Marketing, Marketing de contenu

Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2

The customer is always right… or not Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead – or the reverse, if that’s what good strategy…. Read More

Published by : Collaboration, on October 27th, 2011.

Categories : Business Development, Développement des affaires -

Outsourcing Marketing: A Good Move for Your Company? Part 1 of 2

“Outsourcing” has emotional connotations, but, like many emotionally-loaded concepts, it’s surrounded by misconceptions. For the general public, the word may have them imagining a shutdown factory, with all its jobs exported across the world. But for many busy company executives, especially at smaller companies, it…. Read More

Published by : Collaboration, on October 25th, 2011.

Categories : Business Development

My website is too costly!

Whether or not this thought regularly crosses your mind, this article is for you! If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been…. Read More

Published by : Collaboration, on October 20th, 2011.

Categories : Marketing Communication Strategies -, Stratégies-marketing

Does Your Company Practice Green Marketing?

Indeed, just what is green marketing? Does it refer to any organization that simply does its marketing in an ecological way? Or does it mean a company has adopted eco-friendly behaviours across the organization? As one of my colleagues stated in a previously published blog…. Read More

Published by : Collaboration, on October 12th, 2011.

Categories : Marketing Communication Strategies -, Stratégies-marketing

The important points in a client newsletter – B2B prospects

Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic*. They represent a perfect tool for sharing educational, institutional, and informative content, as well as commercial content to qualified and consensual targets (permission marketing…. Read More

Published by : Collaboration, on October 7th, 2011.

Categories : Marketing communications campaigns, Uncategorized

You are not your audience

Greetings to all my fellow corporate bloggers! Today, I decided to share a little secret of mine, well, it’s not really a secret, and it’s not really mine, but considering how many times I see this rule broken, it might as well be. A personal…. Read More

Published by : Collaboration, on June 28th, 2011.

Categories : Content Marketing, Marketing de contenu