Author: Marie-Michèle Lavigne

We’re no longer interested in your “ super ” B2B product!

Published by : , on May 14th, 2024.
There was a time when selling was as simple as highlighting the features and benefits of a product to close the sale. Today, B2B marketing and sales strategies go far beyond this basic concept. The verdict: we're no longer just buying a B2B product. We're buying and, above all, investing in values, concepts…. Read More...

Multi-channel strategies: why diversification is essential?

Published by : , on August 14th, 2023.
In today's marketing world, there are many strategies, both traditional and digital, available to you as a company. They're all aimed at raising your profile in the marketplace and communicating with your customers. We're talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and more.  This is where good business communication strategies…. Read More...