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ExoBlog

Since 2009, Exoblogue has published over 1,000 posts on topics such as strategic marketing, brand strategy, sales-marketing alignment, personas and customer journeys, content marketing, website creation and development, commercialization, digital campaigns, SEO, LinkedIn, and AI for marketing.

The latest posts

Collaboration
26 February 2013

The #1 B2B Marketing Bi-Monthly

Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two… Read more
Collaboration
15 February 2013

B2B Market Research: more than meets the eye!

Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track… Read more
Collaboration
12 February 2013

E-commerce in B2B : 3 solutions for 3 profiles

The first month of 2013 is over but many predictions were made. Behind my social media monitoring platform (oh yes, we’re pretty high-tech at Exo!), I saw several blog posts… Read more
source:sxc.hu
Lynda St-Arneault
7 February 2013

Customer experience at the heart of marketing and sales in B2B

For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values,… Read more
Lynda St-Arneault
1 February 2013

The importance of synergy for relay teams in management and sports

As I write this blog post, I’m leaving my comfort zone as I write about management rather than B2B marketing. As an entrepreneur at the head of a growing company,… Read more
Source: www.sxc.hu http://www.99wallpaper.com/w/movies/alex-ross-superman
Collaboration
29 January 2013

Exo’s top 5 blog posts from 2012

Before turning the page to the new year, Exo decided to present the list of the most consulted articles from 2012. We know that the chances are higher for articles… Read more
Collaboration
23 January 2013

Tagging your LinkedIn contacts: very useful in B2B!

As for many business people, I couldn’t go without LinkedIn. First of all, for validation purposes: being on LinkedIn lets my prospects qualify me after reading my profile and vice… Read more
Collaboration
18 January 2013

Apple and Samsung: a comparison by Google Trends

In one of my previous articles, I discussed the rivalry between the two global high tech giants: Apple from California and Samsung from South Korea. I concluded that, despite an… Read more
Collaboration
11 January 2013

B2B market research: the power of data

At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013,… Read more
Collaboration
9 January 2013

Email marketing in B2B: we would be crazy not to use it!

With the arrival of social media, we all believed in the imminent death of “obsolete” emails (emails, “that is so 2007!”). Yet a new year has begun and emails are… Read more
Lynda St-Arneault
19 December 2012

Bye bye, 2012!

The year 2012 is almost over for Exo. To be exact, for us it ends on December 21st. 2012 was an intense year, to say the least: a year of… Read more
Collaboration
17 December 2012

Reflection: why inbound marketing isn’t (always) enough?

In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to… Read more
Collaboration
13 December 2012

Getting personal with good old B2B direct mail

In B2B, a lot is about relationship building. We often talk about email communications, social media and so on. All of these can in their sheer volume get impersonal. Don’t… Read more
Collaboration
26 November 2012

Three essential tools for your everyday B2B mobile device

The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your… Read more
source : sxc.hu
Collaboration
15 November 2012

Drive smartphone B2B users to your business

In May 2012, JD Power & Associates announced that 54% of wireless customers in Canada currently own a smartphone (up from 36% in 2011).1 Practically a standard in the workplace,… Read more

ExoBloggers

Lynda St-Arneault

Alain Thériault

Vincent Cloutier-Naud

Jean Gougeon

Claude Malaison

Marie-Michèle Lavigne
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