Strategy and Planning
“ExoB2B uses research methods and analysis tools that meet best practices to ensure that the B2B marketing strategies we propose are innovative, winning, aligned with your customers and stand out from those of your competitors. Their deployments create lasting value for our customers. The ExoB2B people in charge of analysis and strategy are recognized experts in their fields, and work in co-creation with our customers.”
Lynda St-Arneault
Analysis and Validation
By identifying trends, threats, and opportunities, ExoB2B can assimilate the factors that define the important stakes in your market and use these insights to guide your strategic planning. We do this with confidence and…
Strategic Positioning
Strategic Positioning is the cornerstone of any successful brand (for companies and products). It should be defined before any attempt is made to come up with the right branding, which is the expression of the…
Value Proposition
A coherent Value Proposition, that has gone through Customer Validation, enables you to profoundly influence your marketing communications efforts by focusing on what your prospect and customers value. It also greatly improves…
Brand Strategy
The experience you want to offer your prospects and customers throughout the buyer’s journey, needs to be strategically determined. It consists of a precise balance of contact points and moments of truth online and offline. It means making…
