Content Marketing Archives

How to optimize your B2B content marketing?

You've probably heard a lot about B2B content marketing. You've also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. In your small or medium-sized business, you're probably wondering how. According to the Content Marketing Institute's 13th annual study (2023),…. Read More

Published by : Claude Malaison, on June 26th, 2023.

Categories : Content Marketing, Marketing Strategy, Social Networks

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing

ChatGPT for content marketing: powerful, but not quite there!

It's hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of…. Read More

Published by : Lynda St-Arneault, on February 20th, 2023.

Categories : Artificial Intelligence, Content Marketing, Martech

COVID-19: B2B marketing striking effects

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics,it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year's study. First of all, on…. Read More

Published by : Claude Malaison, on May 10th, 2021.

Categories : Blogging, Content Marketing, SEO

8 Practical Tips for Successful B2B Email Marketing

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According…. Read More

Published by : Lynda St-Arneault, on April 29th, 2021.

Categories : Automation, Automatisation -, Content Marketing, Email marketing, Marketing de contenu

We must assert ourselves as Thought Leaders in B2B!

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted…. Read More

Published by : Claude Malaison, on March 17th, 2021.

Categories : Content Marketing, Leadership éclairé -, Marketing inbound -, Research & Studies, Thought Leadership

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about…. Read More

Published by : Jean Gougeon, on November 20th, 2020.

Categories : Content Marketing, SEO, Web Design and Development

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. The current crisis is pushing us…. Read More

Published by : Lynda St-Arneault, on September 9th, 2020.

Categories : Content Marketing, Marketing Strategy, Strategic Development

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is…. Read More

Published by : Alain Thériault, on August 20th, 2020.

Categories : Content Marketing, LIVE events and conferences, Sales, Marketing and B2B Business

5 profitable tricks to repurpose your content in B2B marketing

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year, every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. It…. Read More

Published by : Claude Malaison, on February 27th, 2020.

Categories : Blogging, Content Marketing