Category: Market Research

Trends in quantitative and qualitative research methods

Published by : , on March 30th, 2012.
According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from consultants and 15% from business owners. Some figures:…. Read More...

The ethics of social media in B2B market research

Published by : , on March 9th, 2012.
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing that their comments could potentially be read by…. Read More...

Content Marketing Tactics by Company Size

Published by : , on December 9th, 2011.
In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according to company size. Among the total of 1,124…. Read More...