Market Research Archives

Les tendances dans les méthodes de recherches quantitatives et qualitatives

Trends in quantitative and qualitative research methods

According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from…. Read More

Published by : Collaboration, on March 30th, 2012.

Categories : Market Research, Marketing Research

Content Marketing Tactics by Company Size

In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according…. Read More

Published by : Collaboration, on December 9th, 2011.

Categories : Market Research, Marketing Research

Market Research in the Product Launch Process

Will the fast-paced changes in the market drive companies to change their culture from a product approach to a market approach? How many product launches fail? Some experts say: 20 to 25% in the industrial sector Approximately 30% in the services sector 70 to 95%…. Read More

Published by : Lynda St-Arneault, on November 20th, 2009.

Categories : Market Research, Marketing Research

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B2B Marketing
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Category: Market Research

Trends in quantitative and qualitative research methods

Content Marketing Tactics by Company Size

Market Research in the Product Launch Process

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

Trends in quantitative and qualitative research methods

The ethics of social media in B2B market research

Content Marketing Tactics by Company Size

Using Social Media for B2B Market Research

Market Research in the Product Launch Process

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication