Category: Martech

B2B content marketing: boost it with the power of technology!

Published by : , on June 26th, 2024.
In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This is where marketing technology or "martech" comes in,…. Read More...

Digital marketing in B2B: an absolute must

Published by : , on May 23rd, 2024.
B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the expectations of an increasingly well-informed customer base. Do…. Read More...

The marketing transformation goes through AI and “Martech” consolidation.

Published by : , on January 29th, 2020.
This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and promotionContent and experienceSocial…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Published by : , on December 19th, 2019.
Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

Hype Cycle Marketing: Having the means for its own ambitions

Published by : , on September 25th, 2019.
Recently, the technology watchdog firm, Gartner, published its famous "Hype Cycle" on marketing-related technologies or, if you prefer, "martech". In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles Marketing, human resources, finance, communications, etc., everything is scrutinized or in this case,…. Read More...