Martech Archives

B2B content marketing: boost it with the power of technology!

In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This…. Read More

Published by : Claude Malaison, on June 26th, 2024.

Categories : B2B Marketing, Content Marketing, Martech, Martech

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks

Successful digital marketing transformation! What do we start with?

Marketing is not just digital and is not made to live in a silo if we want it to perform. Marketing is integrated,which means it combines with other disciplines and functions. We need to understand these links, their interactions and synergy. Learn to see. Realize…. Read More

Published by : Lynda St-Arneault, on November 3rd, 2020.

Categories : Martech

The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of chiefmatech.com. A sea of martech They are listed in six major categories of marketing…. Read More

Published by : Claude Malaison, on January 29th, 2020.

Categories : Content Marketing, Market Research, Martech, Uncategorized

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on…. Read More

Published by : Lynda St-Arneault, on December 19th, 2019.

Categories : Automation, Content Marketing, Influenceurs, Martech, Technology Sales and Marketing, Web Design and Development

Hype Cycle Marketing: Having the means for its own ambitions

Recently, the technology watchdog firm, Gartner, published its famous "Hype Cycle" on marketing-related technologies or, if you prefer, "martech". In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles Marketing, human resources, finance, communications,…. Read More

Published by : Claude Malaison, on September 25th, 2019.

Categories : Market Research, Martech, Technology Sales and Marketing

B2B Marketing
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Content
marketing

Corporate
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B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Martech

B2B content marketing: boost it with the power of technology!

Successful digital marketing transformation! What do we start with?

The marketing transformation goes through AI and “Martech” consolidation.

B2B Marketing in 2020: Here are 9 predictions from our specialists

Hype Cycle Marketing: Having the means for its own ambitions

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B content marketing: boost it with the power of technology!

Digital marketing in B2B: an absolute must

Successful digital marketing transformation! What do we start with?

The marketing transformation goes through AI and “Martech” consolidation.

B2B Marketing in 2020: Here are 9 predictions from our specialists

Hype Cycle Marketing: Having the means for its own ambitions

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication