Last week in Exo marketing’s blog, we talked about how, in social media, a picture is worth a thousand words. Based on current trends, it would be a safe bet to say a video is now worth more. Know your offer, make your video If…. Read More
Category: Product Launch
Define your target audience This is the first step before any planning, writing, design takes place. Who are you talking to? What service or product are you selling? Once you’ve determined this, then you must meticulously chose the best possible magazine in which to advertise,…. Read More
Which Canadian manufacturing, IT or service company has not, at some point in time, had intentions to export to our neighbors down south? Before taking on the US Apart from the regulatory and logistical questions,difficulties often come from a flawed game plan, the choice of tactics that…. Read More
56% of the respondents to our most recent study on the marketing activities of IT companies in B2B in Quebec (coming in November 2014) indicate that they launch a new product or service once a year. The risk of failure hangs over all of them…. Read More
Quebec is recognized as a wealth of creative minds in culture, but also within our businesses. Fourth in the world behind Sweden, Japan and Switzerland but ahead of the United States and Germany, Quebec shines in R&D in proportion to its GDP. On the other…. Read More
November 15th is a special day for gamers in North America. After seven years of waiting, the PlayStation 4 arrives at Best Buy and Target stores to replace the PlayStation 3. Marketing efforts are colossal for selling this Sony marvel, and according to rumors, there…. Read More
“Fabrication: le déclin se confirme” (“Manufacturing: the decline is confirmed” in English) is the title of a recent article published in the Montreal-based French language weekly business newspaper Les Affaires. The article bases its conclusion on the latest data from the Institut de la statistique…. Read More
Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to…. Read More
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real,…. Read More
It could take the form of incremental innovation (the gradual enhancement of a product over time) or it could take the form of radical innovation (going from telephone to Internet), whatever shape it takes, innovation is essential for today’s businesses. While perusing the blog from ADRIQ…. Read More
