Category: Product Launch

Video in B2B: Know your offer, make your video

Published by : , on September 24th, 2015.
Last week in Exo marketing’s blog, we talked about how, in social media, a picture is worth a thousand words. Based on current trends, it would be a safe bet to say a video is now worth more. Know your offer, make your video If you’re a B2B company that is thinking about…. Read More...

How to successfully launch a B2B product abroad?

Published by : , on January 26th, 2015.
Which Canadian manufacturing, IT or service company has not, at some point in time, had intentions to export to our neighbors down south? Before taking on the US Apart from the regulatory and logistical questions,difficulties often come from a flawed game plan, the choice of tactics that are not specific enough or an average execution…. Read More...

PS4 and B2B marketing: what are the similarities?

Published by : , on November 15th, 2013.
November 15th is a special day for gamers in North America. After seven years of waiting, the PlayStation 4 arrives at Best Buy and Target stores to replace the PlayStation 3. Marketing efforts are colossal for selling this Sony marvel, and according to rumors, there has been talk of a 100 million dollar…. Read More...

Decline or growth in B2B? It’s your choice!

Published by : , on August 27th, 2013.
“Fabrication: le déclin se confirme” (“Manufacturing: the decline is confirmed” in English) is the title of a recent article published in the Montreal-based French language weekly business newspaper Les Affaires. The article bases its conclusion on the latest data from the Institut de la statistique du Québec (ISQ), and mentions that the productivity…. Read More...

Commercial research: unique vs. number One

Published by : , on July 12th, 2013.
Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to limit the risks, or at the very least,…. Read More...

You won’t have a 2nd chance… to launch your product!

Published by : , on June 28th, 2012.
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real, unfortunately! Too many companies market their products and…. Read More...

Marketing: The trump card of innovation

Published by : , on February 15th, 2011.
It could take the form of incremental innovation (the gradual enhancement of a product over time) or it could take the form of radical innovation (going from telephone to Internet), whatever shape it takes, innovation is essential for today’s businesses. While perusing the blog from ADRIQ (Association De la Recherche Industrielle au Québec /…. Read More...