Category: Réseaux sociaux

Facebook le plus populaire auprès des PME manufacturières B2B au Québec

Facebook more popular with SMB manufacturers in Quebec

Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55%…. Read More

Published by : Collaboration, on November 20th, 2012.

Categories : Market Research, Marketing Research, Réseaux sociaux, Social Networks

From “like” to “want” – a Facebook sales cycle trigger for B2C and B2B

In love just as in business, interest is great, but desire is even better! Liking something on Facebook is manifesting interest, period. In the buying process, “wanting” means the start of a more formal commitment in the sales cycle. And according to recent industry rumors,…. Read More

Published by : Collaboration, on October 11th, 2012.

Categories : Réseaux sociaux, Social Networks

The ethics of social media in B2B market research

Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing…. Read More

Published by : Collaboration, on March 9th, 2012.

Categories : Market Research, Marketing Research, Réseaux sociaux, Social Networks

Source : http://www.davidberaud.com/wp-content/uploads/2013/08/facebook-twitter-linkedin.jpg

B2B Marketers Use Social Media Marketing

BtoB Magazine surveyed 550 American executives of companies of all sizes, across various industry segments for a study titled “Emerging Trends in B-to-B Social Media Marketing: Insights From the Field”[1]. Carried out in April 2011, the study demonstrates how B2B marketers are taking advantage of…. Read More

Published by : Collaboration, on November 29th, 2011.

Categories : Réseaux sociaux, Social Networks

Social Media in B2B Marketing

Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will…. Read More

Published by : Lynda St-Arneault, on February 25th, 2010.

Categories : Réseaux sociaux, Social Networks

Status updates – The death of original content?

It came to me recently while spending some quality time on Facebook. My entire News Feed, all of my friends' statuses, were comprised of links to youtube, and comments about those videos. This made me think: what's going on here? Then it hit me... It's…. Read More

Published by : Collaboration, on November 19th, 2009.

Categories : Réseaux sociaux, Social Networks

Social Media – The marketing paradox

Oh, yes indeed, there is a paradox. There are two parts of my brain at work when I'm on-line: the marketer and the user. Who remembers MySpace? Not me, not anymore, for me, MySpace is a dying animal that begs to be put to death.…. Read More

Published by : Collaboration, on November 19th, 2009.

Categories : Réseaux sociaux, Social Networks

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B2B Marketing
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Marketing

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marketing

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communication

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B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Réseaux sociaux

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

Facebook more popular with SMB manufacturers in Quebec

From “like” to “want” – a Facebook sales cycle trigger for B2C and B2B

The ethics of social media in B2B market research

B2B Marketers Use Social Media Marketing

Social Media in B2B Marketing

Status updates – The death of original content?

Social Media – The marketing paradox

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication