Category: Réseaux sociaux

Facebook more popular with SMB manufacturers in Quebec

Published by : , on November 20th, 2012.
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55% of companies from the study affirm that they…. Read More...

From “like” to “want” – a Facebook sales cycle trigger for B2C and B2B

Published by : , on October 11th, 2012.
In love just as in business, interest is great, but desire is even better! Liking something on Facebook is manifesting interest, period. In the buying process, “wanting” means the start of a more formal commitment in the sales cycle. And according to recent industry rumors, Facebook will test the “Want” button, which is…. Read More...

The ethics of social media in B2B market research

Published by : , on March 9th, 2012.
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing that their comments could potentially be read by…. Read More...

B2B Marketers Use Social Media Marketing

Published by : , on November 29th, 2011.
BtoB Magazine surveyed 550 American executives of companies of all sizes, across various industry segments for a study titled “Emerging Trends in B-to-B Social Media Marketing: Insights From the Field”[1]. Carried out in April 2011, the study demonstrates how B2B marketers are taking advantage of social media in their marketing mix. Here are…. Read More...

Social Media in B2B Marketing

Published by : , on February 25th, 2010.
Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will answer the first question: the relevance of social…. Read More...