It’s important to be healthy, we can all agree on that. Most of us do our best to remain healthy. Some of us even go to great lengths to improve our physical condition. And when we’re sick or not feeling well we go and consult…. Read More
Category: Sales, Marketing and B2B Business
After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have…. Read More
All B2B companies have something in common: Sales and Marketing never work together as a tightly integrated team. Marketing and Sales never seem to be an optimized, synchronous unit that cooperates for the ultimate benefit of the company’s performance. “Really? Never? Why? How is that…. Read More
