Category: Sales, Marketing and B2B Business

Weak Marketing

Published by : , on July 12th, 2010.
After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have a marketing department, which is to say, a…. Read More...

Marketing and Sales: Two Different Species?

Published by : , on January 17th, 2010.
All B2B companies have something in common: Sales and Marketing never work together as a tightly integrated team. Marketing and Sales never seem to be an optimized, synchronous unit that cooperates for the ultimate benefit of the company’s performance. “Really? Never? Why? How is that possible?” You might ask. (Especially if you think…. Read More...