Category: Technology Sales and Marketing

landing-page-lead-generation

Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a…. Read More
Published by : , on April 4th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
Content2Conversion-marketing-b2b

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show"…. Read More
Published by : , on March 7th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

The power of CRM reports

When it comes time to choose a CRM solution for your business, technical considerations are usually the first things that spring to mind. Can the solution easily integrate with existing systems and tools (emails, social media, website, ERP)? Of course, the ergonomics of the solution,…. Read More
Published by : , on September 20th, 2016.
Categories : Technology Sales and Marketing

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More
Published by : , on May 3rd, 2016.
Categories : Business Development, Marketing Communication Strategies, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing

The future of marketing? Artificial intelligence

The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan…. Read More
Published by : , on April 26th, 2016.
Categories : Market Research, Marketing Research, Sales, Marketing and B2B Business, Technology Sales and Marketing