Category: Technology Sales and Marketing

Landing page and lead generation in B2B marketing: best practices

Published by : , on April 4th, 2017.
Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a series of posts on landing pages: First part:…. Read More...

New series of Exo B2B videos this spring

Published by : , on March 9th, 2017.
This spring, we're launching a new series of Exo B2B videos about two strong marketing trends:  The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation, "predictive marketing", ABM, machine intelligence, or "chat bots", at their most basic level, they’re all data manipulation and management for marketing purposes. In…. Read More...

A look back on the North American B2B marketing Conference

Published by : , on March 7th, 2017.
2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show" portion was overflowing with  "account-based marketing", marketing automation,…. Read More...

The power of CRM reports

Published by : , on September 20th, 2016.
When it comes time to choose a CRM solution for your business, technical considerations are usually the first things that spring to mind. Can the solution easily integrate with existing systems and tools (emails, social media, website, ERP)? Of course, the ergonomics of the solution, its ease of use in mobile mode or…. Read More...

The pile of business cards

Published by : , on June 29th, 2016.
Monday morning, you're back from an out of town trade show held from Wednesday to Friday of the week before. Your jacket is filled with a bunch of business cards, quickly stowed away in the heat of the moment. in one pocket, the "good" and in the other, the “not as good”. You'd…. Read More...

Keep your major accounts and increase their value!

Published by : , on May 3rd, 2016.
...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook feed? Highly personalized marketing isn’t it? Now imagine…. Read More...

The future of marketing? Artificial intelligence

Published by : , on April 26th, 2016.
The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan amounts of it and process it. Large companies…. Read More...