Uncategorized Archives

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More

Published by : Vincent Cloutier-Naud, on June 11th, 2024.

Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized

The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of chiefmatech.com. A sea of martech They are listed in six major categories of marketing…. Read More

Published by : Claude Malaison, on January 29th, 2020.

Categories : Content Marketing, Market Research, Martech, Uncategorized

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the…. Read More

Published by : Claude Malaison, on November 4th, 2019.

Categories : Content Marketing, Uncategorized

Set Your Employer Brand Apart – A Digital Campaign Example

Creating and strengthening an employer brand is an ongoing challenge for every business, especially in industries where employers fight for a limited source of qualified workforce. In such a situation, defending the company's interests turns into a strategic MarCom mission. So how do you achieve…. Read More

Published by : Collaboration, on April 25th, 2019.

Categories : Strategic Development, Uncategorized

When in the face of change – grow or decay

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the…. Read More

Published by : Lynda St-Arneault, on September 26th, 2017.

Categories : Business Development, Uncategorized

wasting-money-content-marketing-memorable

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than in the previous year.Is it just me or there is something really, REALLY wrong with…. Read More

Published by : Alain Thériault, on June 7th, 2017.

Categories : Content Marketing, Uncategorized

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two…. Read More

Published by : Lynda St-Arneault, on February 28th, 2017.

Categories : Business Development, Content Marketing, Uncategorized

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically…. Read More

Published by : Alain Thériault, on February 22nd, 2017.

Categories : Content Marketing, Sales, Marketing and B2B Business, Uncategorized

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

In part 1 of this blog, I spoke about the first four key elements that define a communication plan. These are: the context, the stakes, the objectives, and the target markets, along with the axes of communication and messages. I used this as a basis…. Read More

Published by : Claude Malaison, on January 27th, 2017.

Categories : Uncategorized

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Category: Uncategorized

Online advertising: five statements that make me roll my eyes!

The marketing transformation goes through AI and “Martech” consolidation.

Content Marketing: Success rests above all on relevance

Set Your Employer Brand Apart – A Digital Campaign Example

When in the face of change – grow or decay

Make memorable content, or keep wasting your money

Exo B2B’s blog recognized in the United States

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

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Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication