Category: Uncategorized

Online advertising: five statements that make me roll my eyes!

Published by : , on June 11th, 2024.
These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find yourself asking these questions on your first digital…. Read More...

The marketing transformation goes through AI and “Martech” consolidation.

Published by : , on January 29th, 2020.
This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and promotionContent and experienceSocial…. Read More...

Content Marketing: Success rests above all on relevance

Published by : , on November 4th, 2019.
Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the content supply far exceeds demand (Situation described by…. Read More...

Set Your Employer Brand Apart – A Digital Campaign Example

Published by : , on April 25th, 2019.
Creating and strengthening an employer brand is an ongoing challenge for every business, especially in industries where employers fight for a limited source of qualified workforce. In such a situation, defending the company's interests turns into a strategic MarCom mission. So how do you achieve that? I'll share some insights from campaigns we…. Read More...

When in the face of change – grow or decay

Published by : , on September 26th, 2017.
Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the different functions of the company. I’m not referring…. Read More...

Exo B2B’s blog recognized in the United States

Published by : , on February 28th, 2017.
Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two heads of the Academy are Christine Viera and…. Read More...

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Published by : , on February 22nd, 2017.
Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically targeted at the B2B marketing industry. The place…. Read More...

Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

Published by : , on January 24th, 2017.
Originally, this series of two blog posts in our Top 10 of 2016 was about a course I’ve been teaching at the University of Montreal on B2B communication. To keep it up to date, I’ll enhance its argumentation using input from my last cohort of students. Just as I’ve been doing for several…. Read More...