October 2013

The top nightmares of B2B marketing

It's Halloween today! The perfect day for telling a few frightful tales. Our team tells you some of their worst nightmares, personal and professional Lynda Personal phobia: Bears! Lynda sings when she goes jogging in the forest for fear of meeting a bear... Lynda, singing? What…. Read More

Published by : Collaboration, on October 31st, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Are you dealing with a “secret” manufacturing agent?

Many manufactures rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents are actually “secret” agents. The agents Here, B2B manufacturers export…. Read More

Published by : Collaboration, on October 24th, 2013.

Categories : Business Development, Développement des affaires

Why should we go ahead with a Google campaign?

Following up from a training I attended last September by Cardinal Path, I got the idea to speak to you about 5 great reasons to use Google Analytics. This week, I’ll be talking about other Google (Adword being one of them) campaigns. As many of you probably…. Read More

Published by : Collaboration, on October 22nd, 2013.

Categories : Technology Sales and Marketing

WordPress, the ideal platform for your website

Choosing the best platform for your website is an important step in the decision process of building a new website. The vast array of available solutions can be confusing for the everyday person. It can take a lot of resources from a company, so being…. Read More

Published by : Collaboration, on October 17th, 2013.

Categories : Web Design and Development

Top 10 ‘clichés’ on B2B marketing

A few days ago, while in a meeting with a client, we were interviewed: "Is it easy for you to sell the concept of B2B marketing and services to companies that often have no idea of this concept? You know, after 10 years, people still…. Read More

Published by : Collaboration, on October 15th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Happy birthday Google or 15 years of torment for web companies.

Google turned 15 two weeks ago. Fifteen years spent making internet users’ lives easier, inventing services no one can live without (Google Maps and Gmail, for instance) and other services no one really cares about (Google+ is a good example). We could tell the beautiful…. Read More

Published by : Collaboration, on October 9th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Some ‘engaging’ ideas, using your content

Your strategic content is well established. You know your goals by heart as well as your target. You know who you need to attract, why and even how to do so, and certainly already have in mind the main themes that you will execute. Writing…. Read More

Published by : Collaboration, on October 8th, 2013.

Categories : Content Marketing, Marketing de contenu

5 great reasons to use Google Analytics

In this blog, I’ll be discussing Google Analytics from an analyst’s point of view. As an analyst at Exo Marketing, I find it interesting to analyze the data of a website using this tool. Recently, I even cracked open the mysteries of Google Analytics… Google…. Read More

Published by : Collaboration, on October 3rd, 2013.

Categories : Technology Sales and Marketing

No more valid reasons for not having an online business!

A few months ago, Exo marketing conducted an audit for a client who sells parts for a multitude of industries. One of the problems raised to our attention by this client was that they felt that their representatives should spend as much time on the…. Read More

Published by : Collaboration, on October 1st, 2013.

Categories : Technologie ventes et marketing, Technology Sales and Marketing