April 2014

Les 7 éléments clés d’un plan de communication INTERACTIF en b2b

Case study – 7 key elements of an interactive communication plan in B2B (part 1)

As I have been doing for several years now, I had to evaluate last week the work of 30 students for their finals, in the class “Interactive Communications of Companies” led by Claude Malaison at the University of Montreal. Their mandate was to boost a…. Read More

Published by : Collaboration, on April 29th, 2014.

Categories : Marketing communications campaigns, Uncategorized

Le design d’un site web directement dans le navigateur

Web design directly in the browser

This is a trend that is definitely gaining traction for smaller and less complicated web assignments that have budget and time constraints to consider. For specific projects, it is faster to design your web layout directly in the browser, bypassing the Photoshop layer steps all…. Read More

Published by : Jean Gougeon, on April 24th, 2014.

Categories : Design et développement Web, Web Design and Development

Capitalize on your strengths to find your strategic positioning

Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections…. Read More

Published by : Collaboration, on April 23rd, 2014.

Categories : Développement stratégique, Market Research, Marketing Research, Strategic Development

How to optimize your marketing campaign?

In my last post, I had discussed the client value calculation through a mathematical formula. Today, I'd like to implement this formula and this value with one of its related elements: marketing campaigns. What is a marketing campaign? We can define a marketing campaign by…. Read More

Published by : Collaboration, on April 17th, 2014.

Categories : Technology Sales and Marketing

Heartbleed, the biggest loophole experienced by the internet

Imaged by a red heart, this is what we have nicknamed the ‘Heartbleed’ bug. The web community is facing a virtual, but very real, threat. Is your confidential information compromised? What is this threat? Have I been affected or defrauded? Should I take action to…. Read More

Published by : Collaboration, on April 15th, 2014.

Categories : Web Design and Development

5 bonnes raisons de faire des campagnes Google Adwords

Five good reasons to use Google Adwords Campaign

Google Adwords is a widely used and developed web marketing strategy nowadays. The Google ad service allows you to display banners and ads related to keywords. Here are five good reasons to use this tool for your marketing campaign. It is interesting to note that…. Read More

Published by : Collaboration, on April 11th, 2014.

Categories : Marketing communications campaigns, Uncategorized

4 entonnoirs de conversion, un seul but : augmenter les ventes

4 funnels, one goal: increase sales

Today, I’ll be speaking on funnels ... They all have the same shape and all have the same goal, although as you will see by reading this blog, they all have their own peculiarities. At Exo B2B, we talk about integrated B2B marketing, sales-marketing integration…. Read More

Published by : Collaboration, on April 8th, 2014.

Categories : Marketing Communication Strategies, Stratégies-marketing