September 2020

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at…. Read More

Published by : Vincent Cloutier-Naud, on September 29th, 2020.

Categories : Marketing communications campaigns, Positionnement stratégique, Technology Sales and Marketing

6 Tips to Take your Web Site to the Next Level

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider. Note: This is the first of 2 posts on Web site. We will publish the other one in…. Read More

Published by : Jean Gougeon, on September 18th, 2020.

Categories : SEO, Web Design and Development

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. The current crisis is pushing us…. Read More

Published by : Lynda St-Arneault, on September 9th, 2020.

Categories : Content Marketing, Marketing Strategy, Strategic Development

B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of…. Read More

Published by : Claude Malaison, on September 1st, 2020.

Categories : Développement des affaires, LIVE events and conferences, Marketing de contenu