This blog article comes as a follow up to one of my previous articles which dealt with marketing campaigns. Let’s look at the use of marketing campaigns in a specific CRM: MS CRM or Microsoft Dynamics CRM. The key to managing marketing campaigns for this…. Read More
Author: Collaboration
Yesterday I attended the Yulbiz meeting in Montreal, where Muriel Vandermeulen, a European specialist in writing and Webcast, hosted a conference that was entitled Writing for the Web: How to implement an editorial marketing strategy that ensures visibility and conversion. More than 100 participants, bloggers,…. Read More
Only a few days remain before Bill C-28 comes into action, which foresees punitive action against spam, which still too often lands in your inbox. This law is particularly frightening when you look at the chapter of sanctions; in private recourse, the sanctions can climb…. Read More
Who has never heard of the sales funnel? Who in sales doesn’t use one? Entrepreneurs should use this tool to preview sales and revenues but how many of them neglect this fantastic tool to generate forecasts? Here are some friendly reminders coming from everyday situations.…. Read More
Following up on a blog artice I had written in November 2013: Universal Analytics, what comes after Google Analytics, the Google Analytics code, ga.js will no longer be functional as of April 2016. For the moment, Google makes it possible for us to migrate, even…. Read More
The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It…. Read More
There are many ways to develop a website. But it is always about generating a HTML page linked to CSS style sheet and a Javascript file. All the different methods have their pros and cons, and each developer will find a solution that suits him…. Read More
The interest for marketing automation is booming. All the merges within some companies make these solutions more efficient and innovative and therefore, give a new dimension to the customer relationship. In B2B, sales cycles are longer and more complex than in B2C. A marketing automation…. Read More
In a previous blog article, I pointed out five good reasons to use publicity campaigns, such as Google Adwords (PPC). The important points to remember are that PPC campaigns are effective for SEO ranking, and help to improve the company’s notoriety. In addition, they bring…. Read More
Your new web site isn’t achieving its goals? You do not have objectives for your web site? It’s a shame, your site and its ecosystem could be generating new customers for your company. At Exo, we developed a tool for diagnosis, allowing us to determine…. Read More
