A study of the Foundation of Entrepreneurship conducted in 2013 indicated that "only 30% of entrepreneurs operating in Quebec want to grow their businesses, compared to over 40% in the rest of Canada”. Furthermore, “only 15% of them want to export, compared to 30% of…. Read More
Author: Collaboration
In the first part of this blog, I spoke about the first four key elements to define in a communication plan, that is to say: the context, the stakes and objectives, the public target as well as the axes of communication and messages. That served…. Read More
As I have been doing for several years now, I had to evaluate last week the work of 30 students for their finals, in the class “Interactive Communications of Companies” led by Claude Malaison at the University of Montreal. Their mandate was to boost a…. Read More
Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections…. Read More
In my last post, I had discussed the client value calculation through a mathematical formula. Today, I'd like to implement this formula and this value with one of its related elements: marketing campaigns. What is a marketing campaign? We can define a marketing campaign by…. Read More
Imaged by a red heart, this is what we have nicknamed the ‘Heartbleed’ bug. The web community is facing a virtual, but very real, threat. Is your confidential information compromised? What is this threat? Have I been affected or defrauded? Should I take action to…. Read More
Google Adwords is a widely used and developed web marketing strategy nowadays. The Google ad service allows you to display banners and ads related to keywords. Here are five good reasons to use this tool for your marketing campaign. It is interesting to note that…. Read More
Today, I’ll be speaking on funnels ... They all have the same shape and all have the same goal, although as you will see by reading this blog, they all have their own peculiarities. At Exo B2B, we talk about integrated B2B marketing, sales-marketing integration…. Read More
Social networks have changed the internet. Everyone knows what it is and everyone says you must be present and active, and also to share good content. This is rule number one. Rule number two is, "create a buzz" and "be viral." So what exactly is…. Read More
It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although…. Read More
