‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing. How does…. Read More
Author: Collaboration
In recent days, I’ve coached sales teams in order to make the most of their accounts. They were asked to provide me with an action plan to get the most out of each of them. In this test, one submitted a plan that combines strategy,…. Read More
Keyword research is a critical step in the reinforcement of a web site. Without them and without content strategy, a web site is less likely to be seen and found in search engines by different target audiences. There are several free tools to use to…. Read More
Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant "new technologies", email marketing campaigns…. Read More
As a "content writer", my role and my job are to "create content". Yes, but what else? It’s to imagine, to shape things that will interest audiences and people with my little hands. As for marketing, when you say content, you mean content strategy. It comes…. Read More
When you work in the web industry, you always end up having to estimate the cost of a web site. Even using a free CMS, such as Wordpress, the cost of production varies, usually in function of the time spent on the project. Building a…. Read More
You probably already know that the design of a website is not an easy task. It is a challenge of organization, information, architecture, data, etc. To produce a site with easy, intuitive navigation (called User Experience - UX), and clear and persuasive information, you may…. Read More
I recently attended a Yulbiz Montreal conference with speaker Muriel Vandermeulen. The gathering was about Writing for the Web: How to set up a leading marketing strategy which ensures notoriety and conversion. In my first blog article about the conference, I focused on the first two letters of…. Read More
The Canadian Anti-Spam Law C-28(CASL) has been announced a while ago but most companies have just sent out their email about consent. It was shortly before July 1st, the date the law came into effect. Have you noticed that some of these emails came from…. Read More
Did you ever wonder whether or not there were tools available to test the diffusion of Adwords ads in other countries, or those of your competitors? In order to know more, I did some research and found some tools, free or not, to do so.…. Read More
