The functionalities of CRM software are becoming more numerous as they follow the latest technologies. People in charge should therefore keep in mind the primary goal of a CRM, which is to build client equity, and thus increase the profitability of its customers. To maximize…. Read More
Author: Collaboration
This article aims to educate you on Bill C-28, which will come into effect on July 1, 2014. This new law, which has been established by the Government of Canada, was created to deter and reduce unwanted emails known as spam. However, all companies must…. Read More
Facebook is a great pool for “potential”. Customers, prospects and ambassadors of your product or your mark; they are numerous and they are not only theoretical. We know that to put any content on Facebook and to wait until it is read, shared and appreciated,…. Read More
Despite the sales and marketing process adapted to the complex sales cycle, it happens that an opportunity escapes you for reasons beyond your control. The mathematician and philosopher Blaise Pascal once said that "the heart has its reasons that reason does not know”. Although its…. Read More
When I wrote my last blog post, I stumbled across a le-fil.fr white paper which deals with the B2B brand, and more specifically, the Digital B2B brand. Have you heard of this? In any case, I was intrigued by this theme and I continued my…. Read More
Many of you will have difficulty defining what a parallax effect is in the context of design and web development. Summing it up, it is to add a depth effect to a website by animating various objects at different speeds. At first glance, the result…. Read More
The Net Promoter Score (NPS) is a scale widely used in the evaluation of client satisfaction in B2B. It is of remarkable simplicity, which allows us to measure the satisfaction of clients over time. Any company that has the satisfaction of its clients at heart…. Read More
Tuesday February 11th held the Conference for Les Affaires on the theme of marketing content in Montreal. I joined as a participant, but was also invited by one of our clients for a round table discussion entitled ‘Content Marketing: when, how and what?’ First of…. Read More
For a few days now, on social networks of marketing agencies and other people who work in these environments, we have seen the flourishing of an image that reads: "There's no more B2C or B2B, only H2H: human to human". Is this a revolution? The…. Read More
When we carry out campaigns (email, social media, paid, etc.), it is important to add 'tracked ' links. With this type of link, we know everything! How many people have clicked, where they come from... etc. This way, Google Analytics can measure the impact of…. Read More
