We often hear the question, "what is the ROI of social media?" Maybe we are asking the wrong question. Instead, let's ask the following question: "what is the ROI of not doing anything with social media?" Asking this question is already answering it. So, what…. Read More
Author: Collaboration
Not only is content marketing an efficient and convenient way to attract and engage prospects, it is becoming the reference method used by B2B marketers today. With an impressive growth rate in the past year alone, content marketing is now recognized as an effective marketing…. Read More
A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion…. Read More
The word is out that 2012 will be a key year for content marketing. More B2B focused companies are incorporating content promotion in addition to the promotion of their own products or services through various marketing activities. However, certain points should first be considered in…. Read More
This is the second blog post in a three-part series examining three components of inbound marketing. The third post will be published in the coming weeks. The beginning of the year is always a good time to reflect on the next 12 months. There was…. Read More
Two “elastic” concepts clash every time the calendar shreds its last sheet: New Year’s resolutions and time gone by. Resolutions are “wishes” of improvement/development of a habit with an objective in mind. While time haunts us several times a year when “short” or “rare”, forging…. Read More
It’s the next big thing! It’s multiplying! It’s the mobile barcode. But beware! Lack of strategic planning of its use could deliver a poor user experience and execution. Mobile barcodes, also known under one of its various format name such as QR Code (Quick Response),…. Read More
Revitalizing email by integrating it with B2B social media marketing To paraphrase author Mark Twain’s joke when a New York newspaper published his obituary prematurely, “The reports of the death of email marketing have been greatly exaggerated.” Email marketing happens to be alive and well,…. Read More
In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according…. Read More
The world of literature is full of famous writers who, in their heyday, gave rise to classicism, romanticism, and other literary movements. Some have been read, studied, analyzed, and then re-read and analyzed again anda gain… you get the idea. Since this is the age…. Read More
