B2B content marketing: the power of words, amplified by augmented SEO

Since 2002, we have been focusing on B2B content, and in 2009, we were the first to start blogging for B2B. Thousands of articles later, one thing remains true: every word counts when addressing demanding decision-makers. With augmented SEO, our content lives on Google, Bing, voice search, and AI, becoming a sustainable lever for growth.

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Content strategy

Defining a B2B content strategy involves much more than just creating an editorial calendar. We start with your business objectives, your augmented personas, and your customer journeys to build an editorial plan that attracts, engages, and converts. Each piece of content becomes a measurable step in your growth process.

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Corporate blog

We produce long, relevant, and optimized posts designed to generate qualified traffic and strengthen your brand authority. Each post is tailored to your personas, enriched by augmented SEO, and integrated into a seamless customer journey. It’s content that educates, inspires, and moves your potential customers (prospects) toward purchase.

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Rich content

White papers, case studies, videos, infographics, and webinars: rich content is your best asset for winning over customers and nurturing customer relationships. Designed to generate a high level of engagement, it reinforces your brand’s credibility and supports your sales teams in their efforts.

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Augmented SEO

Augmented SEO goes far beyond traditional search engine optimization.
It combines four essential dimensions:

  • Traditional SEO: visibility on Google and Bing
  • Voice SEO: optimization for voice assistants and conversational search
  • SEO, AI: taking into account results generated by artificial intelligence (ChatGPT, Copilot, Perplexity, etc.)
  • SEO, GEO: local, sector-specific, and contextual search engine optimization

With augmented SEO, your content remains visible and credible, no matter where your customers are looking for you.

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Distribution and amplification

Powerful content should not remain hidden. We maximize its reach on LinkedIn, in your newsletters, in your digital campaigns, and through content syndication. Each channel is chosen based on your B2B audiences and your visibility and lead generation goals.

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For two years now, AAA Canada has been working with ExoB2B to write our blog articles and case studies. Their expertise and ability to understand our needs have greatly contributed to strengthening our visibility and better communicating our expertise. ExoB2B supports us with attention to detail and attentive listening, allowing us to convey our values and commitment to the industry. We appreciate their proactive approach and professionalism, which make them a trusted partner.

Nathalie Mankarios, Sales and Marketing Coordinator at AAA Canada