Content Marketing Archives

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How to have great content for your homepage

The home page of your site is more than a showcase and more than an ad. It’s the face of your business. It is all about the first impression. It must express confidence and determination but remain friendly with a human touch. The content of…. Read More

Published by : Collaboration, on July 7th, 2015.

Categories : Content Marketing

B2B Marketing : time for « less is more »

The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B…. Read More

Published by : Lynda St-Arneault, on April 2nd, 2015.

Categories : Content Marketing, Marketing de contenu

What to do with inbound marketing leads in B2B?

You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies…. Read More

Published by : Collaboration, on March 31st, 2015.

Categories : Business Development, Content Marketing, Développement des affaires -, Marketing inbound -, Technology Sales and Marketing

Inbound marketing in B2B, a complement to traditional marketing

Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers…. Read More

Published by : Collaboration, on March 24th, 2015.

Categories : Content Marketing, Marketing inbound -

How to measure the performance of an inbound marketing strategy

Measuring the performance of an inbound marketing strategy goes beyond measuring the number of visits, bounce rate, the number of pages viewed, etc. You’ll find in this article a few ways to adequately measure the success (or failure) of your inbound marketing strategy. As seen…. Read More

Published by : Collaboration, on March 19th, 2015.

Categories : Content Marketing, Marketing inbound -

Content marketing in B2B: the secret to find inspiration

When we explain what is inbound marketing in a B2B context – and how the content marketing at its core work – we usually end up with the same answer: “but there’s no way you can write two blog articles a week about what we…. Read More

Published by : Collaboration, on March 17th, 2015.

Categories : Content Marketing, Marketing de contenu

B2B Website: show your character

Votre site web en dit plus que vous le pensez sur vous et votre entreprise. Il est l’un des premiers canaux de communication, l’une des premières sources de contact entre le prospect et vous. Votre site, c’est la première impression. Oui, votre site web est…. Read More

Published by : Collaboration, on February 18th, 2015.

Categories : Content Marketing, Marketing de contenu

Your website is more than store front

Your website is more than a store front. It should, of course, put forward your offers, your products and your expertise. It must showcase your team and show how it differentiates from the competition. But your website should not just be functional. It must be vibrant,…. Read More

Published by : Collaboration, on November 20th, 2014.

Categories : Content Marketing, Marketing de contenu

B2B website: it’s all about being legitimate

We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More

Published by : Collaboration, on October 23rd, 2014.

Categories : Content Marketing, Design et développement Web -, Marketing de contenu, Web Design and Development